Food Microbiology and Food Safety

Effective Risk Communication

A Message-Centered Approach

Authors: Sellnow, T.L., Ulmer, R.R., Seeger, M.W., Littlefield, R.

  • Provides best practices approach as a form of grounded theory for process improvement

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eBook $59.99
price for USA (gross)
  • ISBN 978-0-387-79727-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $79.99
price for USA
  • ISBN 978-0-387-79726-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $79.99
price for USA
  • ISBN 978-1-4419-2725-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

"As we face the threats and concerns posed by terrorism in a post 9/11 world, risk communication is becoming much more important as an intervention and mitigation strategy. Risk communication is now something that governments, the private sector and other stakeholders need to think about before, during and after a natural or intentional catastrophic event. While intentional contamination of the food supply to cause harm represents some unique challenges due to the personal nature of the threat, the concepts and examples covered in this book extend across potential events to provide a framework for how to begin thinking about the expanded importance of risk communication."
Shaun Kennedy, Director, National Center for Food Protection and Defense

The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication. Section one of the book establishes definitions and parameters of risk communication, identifies the complex audience expectations for risk messages, and introduces a model of best practices for effective risk communication. In section two, the best practices are applied in four robust case studies. Section three includes chapters devoted to developing a mindful approach to risk communication, ethical considerations of risk communication, and a final chapter that discusses future developments of risk communication.

This book is written for practitioners who are charged with creating and delivering risk messages to the general public; instructors who teach the following courses: Food Safety, Public Health, Health Communication, Risk Communication, Political Communication, Emergency Management; and also scholars who write in the areas of risk and crisis communication.

About the authors

Timothy L. Sellnow is a Professor Risk Communication in the Department of Communication at the University of Kentucky, Lexington, Kentucky.

Robert R. Ulmer is a Professor of Communication and Chair in the Department of Speech Communication at the University of Arkansas--Little Rock, Little Rock, Arkansas.

Matthew Seeger is a Professor of Communication and Chair in the Department of Communication at Wayne State University, Detroit, Michigan.

Robert S. Littlefield is a Professor Communication in he Department of Communication at North Dakota State University, Fargo, North Dakota.

Table of contents (12 chapters)

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-0-387-79727-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $79.99
price for USA
  • ISBN 978-0-387-79726-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $79.99
price for USA
  • ISBN 978-1-4419-2725-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Effective Risk Communication
Book Subtitle
A Message-Centered Approach
Authors
Series Title
Food Microbiology and Food Safety
Copyright
2009
Publisher
Springer-Verlag New York
Copyright Holder
Springer-Verlag New York
eBook ISBN
978-0-387-79727-4
DOI
10.1007/978-0-387-79727-4
Hardcover ISBN
978-0-387-79726-7
Softcover ISBN
978-1-4419-2725-5
Edition Number
1
Number of Pages
XII, 185
Number of Illustrations and Tables
18 b/w illustrations
Topics