Overview
Most books about franchising are by practitioners rather than objective researchers; this is one of the first academic research monographs to examine franchising and its international impacts
Draws insight from both scholarly and trade literature
A breakthrough text for researchers, and a valuable guide for franchisors and franchisees
The author is an acknowledged pioneer in the study of international franchising
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Table of contents (14 chapters)
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Front Matter
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Franchising in Emerging Markets
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Front Matter
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Cases in International Franchising
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Front Matter
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Back Matter
Keywords
About this book
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.
Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.
Authors and Affiliations
Bibliographic Information
Book Title: Service Franchising
Book Subtitle: A Global Perspective
Authors: Ilan Alon
DOI: https://doi.org/10.1007/0-387-28256-4
Publisher: Springer New York, NY
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag US 2006
Hardcover ISBN: 978-0-387-28182-7Published: 24 October 2005
Softcover ISBN: 978-1-4419-3928-9Published: 29 October 2010
eBook ISBN: 978-0-387-28256-5Published: 14 March 2006
Edition Number: 1
Number of Pages: XXII, 264
Number of Illustrations: 7 b/w illustrations
Topics: Business and Management, general, Industrial Organization, Organization, Regional/Spatial Science