Service Franchising

A Global Perspective

Authors: Alon, Ilan

Buy this book

eBook $129.00
price for USA (gross)
  • ISBN 978-0-387-28256-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.00
price for USA
valid through November 5, 2017
  • ISBN 978-0-387-28182-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $169.00
price for USA
valid through November 5, 2017
  • ISBN 978-1-4419-3928-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.

Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.

Table of contents (6 chapters)

  • How Do International Franchisors Cluster?

    James Johnson, Ilan Alon

    Pages

  • Introduction

    Ilan Alon

    Pages 3-9

  • What are the Social and Economic Benefits and Costs of Global Franchising?

    Ilan Alon

    Pages 27-57

  • When is Master International Franchising a Preferred Mode of Entry?

    Ilan Alon

    Pages 103-119

  • Franchising in the Philippines

    Ilan Alon, J. Mark Munoz

    Pages 165-188

Buy this book

eBook $129.00
price for USA (gross)
  • ISBN 978-0-387-28256-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.00
price for USA
valid through November 5, 2017
  • ISBN 978-0-387-28182-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $169.00
price for USA
valid through November 5, 2017
  • ISBN 978-1-4419-3928-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Service Franchising
Book Subtitle
A Global Perspective
Authors
Copyright
2006
Publisher
Springer US
Copyright Holder
Springer-Verlag US
eBook ISBN
978-0-387-28256-5
DOI
10.1007/0-387-28256-4
Hardcover ISBN
978-0-387-28182-7
Softcover ISBN
978-1-4419-3928-9
Edition Number
1
Number of Pages
XXII, 264
Number of Illustrations and Tables
7 b/w illustrations
Topics