Authors:
- A thoroughly-updated version for a new generation of marketing scholars and managers
Part of the book series: International Series in Quantitative Marketing (ISQM, volume 12)
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Table of contents (10 chapters)
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Front Matter
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Market Response in Stationary Markets
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Market Response in Evolving Markets
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Solving Marketing Problems with ETS
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Conclusion
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Back Matter
About this book
Authors and Affiliations
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University of California, Los Angeles
Dominique M. Hanssens
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Georgia Institute of Technology, USA
Leonard J. Parsons
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University of Iowa, USA
Randall L. Schultz
Bibliographic Information
Book Title: Market Response Models
Book Subtitle: Econometric and Time Series Analysis
Authors: Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Series Title: International Series in Quantitative Marketing
DOI: https://doi.org/10.1007/b109775
Publisher: Springer New York, NY
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag US 2001
Hardcover ISBN: 978-0-7923-7826-6Published: 31 March 2001
Softcover ISBN: 978-1-4020-7368-7Published: 31 January 2003
eBook ISBN: 978-0-306-47594-8Published: 19 December 2005
Series ISSN: 0923-6716
Series E-ISSN: 2199-1057
Edition Number: 2
Number of Pages: XIV, 502
Topics: Marketing