The Springer Series in Adult Development and Aging

Psychology of the Consumer and Its Development

An Introduction

Authors: Webb, Robert C.

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eBook $119.00
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  • ISBN 978-1-4615-4763-1
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Hardcover $259.00
price for USA
  • ISBN 978-0-306-46073-9
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  • Usually dispatched within 3 to 5 business days.
Softcover $159.00
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  • ISBN 978-1-4613-7158-8
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  • Usually dispatched within 3 to 5 business days.
About this book

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

Table of contents (12 chapters)

Buy this book

eBook $119.00
price for USA (gross)
  • ISBN 978-1-4615-4763-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $259.00
price for USA
  • ISBN 978-0-306-46073-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $159.00
price for USA
  • ISBN 978-1-4613-7158-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Psychology of the Consumer and Its Development
Book Subtitle
An Introduction
Authors
Series Title
The Springer Series in Adult Development and Aging
Copyright
1999
Publisher
Springer US
Copyright Holder
Springer Science+Business Media New York
eBook ISBN
978-1-4615-4763-1
DOI
10.1007/978-1-4615-4763-1
Hardcover ISBN
978-0-306-46073-9
Softcover ISBN
978-1-4613-7158-8
Series ISSN
1566-709X
Edition Number
1
Number of Pages
XIII, 362
Topics