Overview
- Authors:
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Dirk Morschett
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Hanna Schramm-Klein
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Joachim Zentes
- 20 lessons on key issues of strategic international management, accompanied by comprehensive case studies
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Table of contents (21 chapters)
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Introduction
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 1-5
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Introduction to Strategic International Management
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 9-28
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 29-50
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 51-70
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 71-91
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The External Environment
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 95-112
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 113-132
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 133-154
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International Coordination
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Front Matter
Pages 155-155
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 157-180
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 181-202
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 203-220
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 221-238
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Foreign Operation Modes
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Front Matter
Pages 239-239
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 241-261
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 263-280
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- Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Pages 281-301
About this book
Over the lastfew decades, international activities of companies have gained dramatically in importance. Empirical evidence for this statement can be found, for instance, in the rapid growth of world trade and in foreign direct investment flows as well as in the high share of intra company trade on total world trade, indicating the relevance of cross border value creation pro cesses. Courses on International Management have, thus, become an integral part of most management studies at universities today and dedicated Masters pro grammes on International Management have emerged in recentyears. Concept and Overview of this Book This book intends to give acompact overview of the most relevant concepts and developments in International Management. It takes the perspective of Multinational Corporations as Differentiated Networks. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. It is not designed as atraditional textbook or a collection of case studies, but tries to combine both. The book introduces the complex and manifold ques tions of International Management in the form of 20 lessons that give a the matic overview of key issues and illustrates each topic by providing acom prehensive case study.
Reviews
"Insgesamt handelt es sich um ein uneingeschränkt empfehlenswertes Werk, das durch sein Konzept sowie seinen systematischen Aufbau und die anschauliche Darstellungsweise überzeugt. Dem Leser wird trotz der Themenvielfalt ermöglicht, sich schnell ein sehr gutes Bild der vielfältigen Aspekte und Gestaltungsmöglichkeiten des strategischen internationalen Managements zu machen und die für ihn relevanten Bereiche herauszufiltern und sich mit den Inhalten vertraut zu machen." ZfB - Zeitschrift für Betriebswirtschaft*11-2010
"[...] das Lehrbuch [ist] in der vorliegenden Form sehr empfehlenswert. Es eignet sich hervorragend als Ergänzung zu einem gesamthaften Lehrbuch oder als Basisliteratur für eine Vertiefung in höheren Bachelor-Semestern bzw. einem entsprechenden Master-Studiengang." Die Unternehmung, 2-2010
About the authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair for International Management and is responsible for the Master of Arts in European Business at the University of Fribourg.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair for Marketing and teaches International Marketing, Marketing and International Management at the University of Siegen and in different MBA programmes.
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at Saarland University. He holds a Chair in Business Adminstration, with a focus on Foreign Trade and International Management.
