Strategic International Management

1. Front Matter

   Pages I-IX

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2. Introduction & Basic Definitions

   1. Introduction & Basic Definitions

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 1-5

3. Introduction to Strategic International Management

   1. Front Matter

      Pages 7-7

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   2. Multinational Corporations as Networks

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 9-28

   3. The Integration/Responsiveness-Framework

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 29-50

   4. Role Typologies for Foreign Subsidiaries

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 51-70

   5. Motives for Intelnationalisation

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 71-91

4. The External Environment

   1. Front Matter

      Pages 93-93

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   2. Market Barriers, Global and Regional Integration

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 95-112

   3. Competitive Advantage of Nations and Regional Clusters

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 113-132

   4. The Role of Country Culture for International Management

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 133-154

5. International Coordination

   1. Front Matter

      Pages 155-155

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   2. Formal and Informal Coordination Mechanisms

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 157-180

   3. International Organisational Structures as Coordination Mechanism

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 181-202

   4. Corporate Culture as Coordination Mechanism

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 203-220

   5. Corporate Social Responsibility of MNCs

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 221-238

6. Foreign Operation Modes

   1. Front Matter

      Pages 239-239

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   2. Basic Types and Theoretical Explanations of Foreign Operation Modes

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 241-260

   3. Buying, Outsourcing and Offshoring

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 261-278

   4. International Alliances

      • Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

      Pages 279-299

The first edition of thisbookhas beensold within less than one year so that a second edition became necessary. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, as it is described below and in the introductory chapter, remained unchanged. Over the last few decades, international activities of companies have gained dramatically in importance. Empirical evidence for this statement can be found, for instance, in the rapid growth of world trade and in foreign direct investment flows as well as in the high share of intra-company trade on total world trade, indicating the relevance of cross-border value creation pro­ cesses. Courses on International Managementhave, thus, become an integral part of most management studies at universities today and dedicated Mas­ ters programmes on International Management have emerged in recent years. Concept and Overview of this Book This book intends to give a compact overview of the most relevant concepts and developments in International Management. The various strategy con­ cepts of internationaHy active companies and their implementation in prac­ tice are the core of this book.It is not designed as a traditional textbook or a collection of case studies, but tries to combine both. The book introduces the complex and manifold questions of InternationalManagement in the form of 20 lessons that give a thematic overview of key issues and illustrates each topic by providing a comprehensive case study.

• General Management
• International Business
• International Coordination
• International Management
• Strategic International Management
• Value Chain Activities
• business
• controlling
• development
• management
• marketing
• strategy

Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair of International Management and is responsible for the Master of Arts in European Business. He is Director of the Centre for European Studies at the University of Fribourg and visiting lecturer in several Master and MBA programmes at universities in Switzerland and abroad.

Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair in Business Administration, especially Marketing, and is visiting lecturer in several Master and MBA programmes at universities in Germany and abroad.

Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at the Saarland University. He holds a Chair in Business Administration, especially Foreign Trade and International Management, and is a member of various boards of directors and advisory boards in Germany and abroad.

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