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Integrated Business Information Systems

A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data

  • Textbook
  • © 2017

Overview

Authors:
  1. Klaus-Dieter Gronwald

    1. Lucerne School of Business, Lucerne University of Applied Sciences and Arts, Lucerne, Switzerland

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  • Holistic view of the linked business process chain ERP-SCM-CRM-BI-Big Data
  • Online process simulation, practicing environment and team competition
  • Templates for team presentations and exercises
  • Guide to develop a phasewise ERP-SCM-CRM-BI-Big Data implementation strategy as part of the role play and didactical concept

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Table of contents (19 chapters)

  1. Front Matter

    Pages i-xxiii
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  2. Introduction

    • Klaus-Dieter Gronwald
    Pages 1-2

  3. Role Based Business Simulation

    1. Front Matter

      Pages 3-3
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    2. Preparation and Initiation

      • Klaus-Dieter Gronwald
      Pages 5-10

    3. Development and Implementation of an ERP Strategy

      • Klaus-Dieter Gronwald
      Pages 11-17

    4. Game Round 1: Supply Chain Not Optimized—The Beer Game

      • Klaus-Dieter Gronwald
      Pages 19-30

    5. Development and Implementation of a SCM Strategy

      • Klaus-Dieter Gronwald
      Pages 31-39

    6. Game Round 2: Supply Chain Optimized

      • Klaus-Dieter Gronwald
      Pages 41-44

    7. Development and Implementation of a CRM Strategy

      • Klaus-Dieter Gronwald
      Pages 45-47

    8. Game Round 3: CRM–SCM-Integration

      • Klaus-Dieter Gronwald
      Pages 49-51

    9. Business Intelligence (BI) and Big Data Analytics (Big Data)

      • Klaus-Dieter Gronwald
      Pages 53-56

  4. Theory and Background

    1. Front Matter

      Pages 57-57
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    2. ERP: Enterprise Resource Planning

      • Klaus-Dieter Gronwald
      Pages 59-86

    3. SCM: Supply Chain Management

      • Klaus-Dieter Gronwald
      Pages 87-107

    4. CRM: Customer Relationship Management

      • Klaus-Dieter Gronwald
      Pages 109-118

    5. BI: Business Intelligence

      • Klaus-Dieter Gronwald
      Pages 119-125

    6. Big Data Analytics

      • Klaus-Dieter Gronwald
      Pages 127-157

  5. Information Material

    1. Front Matter

      Pages 159-159
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    2. Post-Merger Situation: Alpha Beer

      • Klaus-Dieter Gronwald
      Pages 161-167

    3. Post-Merger Situation: Green Beer

      • Klaus-Dieter Gronwald
      Pages 169-175
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Keywords

About this book

Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.

Authors and Affiliations

  • Lucerne School of Business, Lucerne University of Applied Sciences and Arts, Lucerne, Switzerland

    Klaus-Dieter Gronwald

About the author

Klaus-Dieter Gronwald is lecturer and author with teaching experiences in Enterprise Systems, Global Sourcing, Cross Cultural Competencies and Essentials of Business Management at Lucerne University of Applied Sciences and Arts Switzerland, University of Applied Sciences and Arts Northwestern Switzerland and CityUniversity of Seattle. He was head of SAP´s global university liaison program and senior executive at two India based global service providers, responsible for their European Enterprise Application Services Division with ten years experience in the development of new global sourcing strategies and advanced shared services models for IT- and engineering services in virtual teams with the focus on cross-cultural understanding. He graduated from Leibniz University of Hannover Germany with a Masters and Ph.D. in Physics.

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