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Product Innovation in the Global Fashion Industry

  • Book
  • © 2018

Overview

Editors:
  1. Byoungho Jin

    1. University of North Carolina at Greensboro, Greensboro, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. Elena Cedrola

    1. Department of Economics and Law, University of Macerata, Macerata, Italy

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    You can also search for this editor in PubMed   Google Scholar

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Table of contents (5 chapters)

  1. Front Matter

    Pages i-xix
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  2. Product Innovation: Core to Continued Success

    • Byoungho Jin, Elena Cedrola
    Pages 1-33

  3. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation

    • Fabrizio Mosca
    Pages 35-56

  4. The Geox: The Shoe that Breathes

    • Francesca Checchinato, Tiziano Vescovi
    Pages 57-77

  5. Nike: An Innovation Journey

    • Michelle Childs, Byoungho Jin
    Pages 79-111

  6. Repetto, a Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy

    • Stefania Masè, Geneviève Cohen-Cheminet
    Pages 113-142

  7. Back Matter

    Pages 143-145
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Keywords

About this book

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. 

Editors and Affiliations

  • University of North Carolina at Greensboro, Greensboro, USA

    Byoungho Jin

  • Department of Economics and Law, University of Macerata, Macerata, Italy

    Elena Cedrola

About the editors

Byoungho Jin is Putman and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. 
 
Elena Cedrola is Professor at the University of Macerata, Italy and Professor at the Catholic University of Milan, Italy. 
  

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