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An Investigation of Women's and Men’s Perceptions and Meanings Associated with Food Risks

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  • © 2014

Overview

  • Publication in the field of social sciences
  • Includes supplementary material: sn.pub/extras

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Table of contents (8 chapters)

Keywords

About this book

Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological risks than women, which is also the case for food risks. At the same time it is criticized that these differences are often exaggerated, similarities overlooked, and systematic investigations are lacking. Andrea Bieberstein gives a comprehensive overview of theoretical approaches to risk perception and empirical work that has been conducted in the field of risk perception research. Furthermore, she provides a systematic investigation of how food risks are constructed for women and men by uncovering the meanings in terms of associations, feelings, and values that they attach to various food risks. This allows a deeper understanding of the gender differences in risk perception in terms of their relevance and meaning.

Authors and Affiliations

  • Munich, Germany

    Andrea Bieberstein

About the author

Dr. Andrea Bieberstein is a postdoctoral researcher at the department of Marketing and Consumer Research at Technische Universität München, Munich, Germany.

Bibliographic Information

  • Book Title: An Investigation of Women's and Men’s Perceptions and Meanings Associated with Food Risks

  • Authors: Andrea Bieberstein

  • DOI: https://doi.org/10.1007/978-3-658-03275-3

  • Publisher: Springer VS Wiesbaden

  • eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2014

  • Softcover ISBN: 978-3-658-03274-6Published: 30 August 2013

  • eBook ISBN: 978-3-658-03275-3Published: 18 August 2013

  • Edition Number: 1

  • Number of Pages: XVI, 317

  • Number of Illustrations: 15 b/w illustrations

  • Topics: Quality of Life Research, Social Sciences, general

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