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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Neubiberg, Germany
Michael Bürker
About the author
Bibliographic Information
Book Title: „Die unsichtbaren Dritten“
Book Subtitle: Ein neues Modell zur Evaluation und Steuerung von Public Relations im strategischen Kommunikationsmanagement
Authors: Michael Bürker
DOI: https://doi.org/10.1007/978-3-531-18744-0
Publisher: Springer VS Wiesbaden
eBook Packages: Humanities, Social Science (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-531-18743-3Published: 17 November 2012
eBook ISBN: 978-3-531-18744-0Published: 19 November 2012
Edition Number: 1
Number of Pages: XX, 432
Number of Illustrations: 25 b/w illustrations
Topics: Media Research