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Springer Gabler - Marketing & Sales | Neue Bücher in Marketing & Sales


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Neue Bücher in Marketing & Sales

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  • Unternehmenskommunikation im Zeitalter der digitalen Transformation
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    Unternehmenskommunikation im Zeitalter der digitalen Transformation

    Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen

    Kirf, Bodo, Eicke, Kai-Nils, Schömburg, Souren 2018

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    ISBN 978-3-658-15364-9
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    ISBN 978-3-658-15363-2
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  • Sponsoring
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      $89.99
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    Sponsoring

    Systematische Planung und integrativer Einsatz

    Bruhn, Manfred 2018

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    ISBN 978-3-658-13312-2
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  • Kundennutzen – Schlüssel zum Verkaufserfolg
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    Kundennutzen – Schlüssel zum Verkaufserfolg

    Wie Sie Mehrwert bieten, Preise leichter durchsetzen und Profitabilität sichern

    Menthe, Thomas, Sieg, Manfred 2018

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    ISBN 978-3-658-17453-8
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  • Industrielle After Sales Services in China
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    Industrielle After Sales Services in China

    Rahmenbedingungen, Geschäftsmodelle, Analysen, Empfehlungen

    Prandini, M., Lehmann, R., Blumer, H., Keller, J. 2018

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    ISBN 978-3-658-19042-2
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  • Das TV-Format als Media Brand
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    Das TV-Format als Media Brand

    Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft

    Reihe: Medienmanagement und E-Business

    Gärisch, André 2018

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    ISBN 978-3-658-19692-9
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    $69.99 (net)
    ISBN 978-3-658-19691-2
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  • Sales Management Review - Jahrgang 2016
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      $119.00
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      $119.00
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    Sales Management Review - Jahrgang 2016

    Zeitschrift für Vertriebsmanagement

    Böttcher, Gabi (Hrsg.) 2018

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    ISBN 978-3-658-19357-7
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  • Planung und Umsetzung sicherer Events
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      All
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    Planung und Umsetzung sicherer Events

    Handeln und Lernen aus Erfahrungen bei Veranstaltungen

    Reihe: essentials

    Moroff, Marcus, Luppold, Stefan 2018

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    ISBN 978-3-658-19716-2
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    Information
    ISBN 978-3-658-19715-5
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  • Kommunizieren in der Krise
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    Kommunizieren in der Krise

    Nachhaltige PR-Werkzeuge für schwierige Zeiten

    Steinke, Lorenz 2018

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    ISBN 978-3-658-14646-7
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  • Forum Markenforschung 2016
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    Forum Markenforschung 2016

    Tagungsband der internationalen Konferenz „DERMARKENTAG“

    Baumgarth, Carsten, Schmidt, Holger J. (Hrsg.) 2018

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    ISBN 978-3-658-19668-4
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    ISBN 978-3-658-19667-7
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  • Event-Technik
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    Event-Technik

    Technisches Basiswissen für erfolgreiche Veranstaltungen

    Reihe: essentials

    Syhre, Holger, Luppold, Stefan 2018

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    ISBN 978-3-658-19798-8
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    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
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    ISBN 978-3-658-19797-1
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