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Neue Bücher in Marketing & Sales

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  • Strategie - Umsetzung - Profit
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    Strategie - Umsetzung - Profit

    So setzen Sie Ihre Vertriebsstrategien in der Tagespraxis um!

    Lasko, Wolf W., Lasko, Lara M. 2018

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    ISBN 978-3-658-20753-3
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  • Dienstleistungsmarketing
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    Dienstleistungsmarketing

    Grundlagen - Konzepte - Methoden

    Meffert, Heribert, Bruhn, Manfred, Hadwich, Karsten 2018

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    ISBN 978-3-658-19176-4
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    ISBN 978-3-658-19175-7
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  • Alles, was Sie über Media wissen wollen
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    Alles, was Sie über Media wissen wollen

    ...und bisher nie zu fragen wagten

    Süßlin, Matthias, Bache, Heinz-Michael, Sen-Gupta, Kim 2018

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    ISBN 978-3-658-14375-6
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    ISBN 978-3-658-14374-9
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  • Grundlagen der Medienwirtschaft
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    Grundlagen der Medienwirtschaft

    Algorithmen und Medienmanagement

    Zydorek, Christoph 2018

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    ISBN 978-3-658-15252-9
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    ISBN 978-3-658-15251-2
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  • Erfolgreicher Markenaufbau in den großen Emerging Markets
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    Erfolgreicher Markenaufbau in den großen Emerging Markets

    Ein praxisorientierter Ratgeber für gezieltes Markenwachstum in China, Indien, Russland und Brasilien

    Schaffmeister, Niklas, Haller, Florian 2018

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    ISBN 978-3-658-14112-7
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    ISBN 978-3-658-14111-0
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  • Event-Regie
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    Event-Regie

    Der spannende Weg vom ersten Konzept zur finalen Show – eine 360-Grad-Betrachtung der Live-Inszenierung

    Graf, Monika, Luppold, Stefan 2018

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    ISBN 978-3-658-20350-4
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    Information
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    ISBN 978-3-658-20349-8
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  • Management von Führungskräften in Marketing und Vertrieb
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    Management von Führungskräften in Marketing und Vertrieb

    Der Einfluss von Persönlichkeit, Führungsstil und Kontrollmechanismen

    Reihe: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

    Röcker, Leonie 2018

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    ISBN 978-3-658-20816-5
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  • Kaufprozessorientiertes Marketing: Stop Branding, Start Selling!
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    Kaufprozessorientiertes Marketing: Stop Branding, Start Selling!

    Wie neueste Erkenntnisse aus der Verhaltensforschung und den Neurowissenschaften Marketing und Vertrieb beflügeln

    Rutschmann, Marc 2018

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    ISBN 978-3-658-14057-1
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  • Profilierung
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    Profilierung

    Mit intelligentem Marketing zum gefragten Experten

    Reihe: essentials

    Sturmer, Martin 2018

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    ISBN 978-3-658-20761-8
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    ISBN 978-3-658-20760-1
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  • Die Store Brand
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    Die Store Brand

    Einkaufsstätten als Marken verstehen, aufbauen und steuern

    Redler, Jörn 2018

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    ISBN 978-3-658-09709-7
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    ISBN 978-3-658-09708-0
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    Softcover
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