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Springer Gabler - Marketing & Sales | Bücher in Marketing/Sales & Kommunikation


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Bücher in Marketing/Sales & Kommunikation

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  • Marken in der Smart City
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    Marken in der Smart City

    Wie die Cyber-Urbanisierung das Marketing verändert

    Gutzmer, Alexander 2018

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    ISBN 978-3-658-19139-9
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  • Unternehmenskommunikation im Zeitalter der digitalen Transformation
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    Unternehmenskommunikation im Zeitalter der digitalen Transformation

    Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen

    Kirf, Bodo, Eicke, Kai-Nils, Schömburg, Souren 2018

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    ISBN 978-3-658-15364-9
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    Information
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    ISBN 978-3-658-15363-2
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  • Quick Guide Bildrechte
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    Quick Guide Bildrechte

    Was Sie zur Bildnutzung in Marketing & PR wissen müssen

    Reihe: Quick Guide

    Eggers, Christian W. 2018

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    ISBN 978-3-658-18070-6
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    ISBN 978-3-658-18069-0
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  • Sponsoring
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      $89.99
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      $89.99
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    Sponsoring

    Systematische Planung und integrativer Einsatz

    Bruhn, Manfred 2018

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    ISBN 978-3-658-13312-2
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  • Einstieg in das Influencer Marketing
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    Einstieg in das Influencer Marketing

    Grundlagen, Strategien und Erfolgsfaktoren

    Reihe: essentials

    Nirschl, Marco, Steinberg, Laurina 2018

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    ISBN 978-3-658-19745-2
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    ISBN 978-3-658-19744-5
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  • Kundennutzen – Schlüssel zum Verkaufserfolg
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    Kundennutzen – Schlüssel zum Verkaufserfolg

    Wie Sie Mehrwert bieten, Preise leichter durchsetzen und Profitabilität sichern

    Menthe, Thomas, Sieg, Manfred 2018

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    ISBN 978-3-658-17453-8
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  • Industrielle After Sales Services in China
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    Industrielle After Sales Services in China

    Rahmenbedingungen, Geschäftsmodelle, Analysen, Empfehlungen

    Prandini, M., Lehmann, R., Blumer, H., Keller, J. 2018

    Price from $39.99
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    ISBN 978-3-658-19042-2
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  • Das TV-Format als Media Brand
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      $69.99
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      $69.99
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    Das TV-Format als Media Brand

    Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft

    Reihe: Medienmanagement und E-Business

    Gärisch, André 2018

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    ISBN 978-3-658-19692-9
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    $69.99 (net)
    ISBN 978-3-658-19691-2
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    Softcover
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  • Sales Management Review - Jahrgang 2016
    • Hardcover
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      $119.00
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    • Hardcover
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      $119.00
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    Sales Management Review - Jahrgang 2016

    Zeitschrift für Vertriebsmanagement

    Böttcher, Gabi (Hrsg.) 2018

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    ISBN 978-3-658-19357-7
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  • Performance Marketing
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    Performance Marketing

    Der Wegweiser zu einem mess- und steuerbaren Marketing – Einführung in Instrumente, Methoden und Technik

    Kamps, Ingo, Schetter, Daniel 2018

    Price from $39.99
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    ISBN 978-3-658-18453-7
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