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Bücher in Marketing & Sales

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  • Marketing sucht Zielgruppe … oder: Was macht der Gorilla am POS?
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      Due: March 14, 2015

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    Marketing sucht Zielgruppe … oder: Was macht der Gorilla am POS?

    Über Denkfehler in Strategie, Kommunikation & Co. und 58 Tipps, wie Sie sie vermeiden

    Hilbig, Heino 2015

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    ISBN 978-3-658-07727-3
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    ISBN 978-3-658-07726-6
    Due: March 14, 2015
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  • Sport-Branding
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    Sport-Branding

    Mit Sport-Sponsoring zum Markenerfolg

    Adjouri, Nicholas, Stastny, Petr 2015

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    ISBN 978-3-658-06216-3
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    Information
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    ISBN 978-3-658-06215-6
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  • Positionierung und USP
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    Positionierung und USP

    Wie Sie eine Alleinstellung für Ihre Produkte finden und umsetzen

    Großklaus, Rainer H. G. 2015

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    ISBN 978-3-658-04588-3
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  • Advertorial, Blogbeitrag, Content-Strategie & Co.
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    Advertorial, Blogbeitrag, Content-Strategie & Co.

    Neue Texte der Unternehmenskommunikation

    Schach, Annika 2015

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    ISBN 978-3-658-05492-2
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    Information
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    ISBN 978-3-658-05491-5
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  • Marketing
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      Hardcover
      Due: January 11, 2015

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      Due: January 11, 2015

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    Marketing

    Grundlagen marktorientierter Unternehmensführung Konzepte - Instrumente - Praxisbeispiele

    Meffert, Heribert, Burmann, Christoph, Kirchgeorg, Manfred 2015

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    ISBN 978-3-658-02344-7
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    Information
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    ISBN 978-3-658-02343-0
    Due: January 11, 2015
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  • Der neue Online-Handel
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    Der neue Online-Handel

    Geschäftsmodell und Kanalexzellenz im Digital Commerce

    Heinemann, Gerrit 2015

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    ISBN 978-3-658-06786-1
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    ISBN 978-3-658-06785-4
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  • Marketingmanagement
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      Due: December 12, 2014

      $59.99
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    • Hardcover
      Due: December 12, 2014

      $59.99
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    Marketingmanagement

    Strategie - Instrumente - Umsetzung - Unternehmensführung

    Homburg, Christian 2015

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    ISBN 978-3-658-03257-9
    Due: December 12, 2014
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  • Akzeptanz von Telematik in der Motorfahrzeugversicherung
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    Akzeptanz von Telematik in der Motorfahrzeugversicherung

    Eine Bedürfnisanalyse bei motorfahrzeughaltenden Privatpersonen in der Schweiz

    Reihe: Schriftenreihe der Kalaidos Fachhochschule Schweiz

    Sonderegger, Thomas, Hartmann, Simon 2015

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    ISBN 978-3-658-08361-8
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    Information
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    ISBN 978-3-658-08360-1
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  • Helpvertising
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    Helpvertising

    Content-Marketing für Praktiker

    Reihe: essentials

    Steinbach, Jan, Krisch, Michael, Harguth, Horst 2015

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    ISBN 978-3-658-07691-7
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    ISBN 978-3-658-07690-0
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  • Angebotspreisfindung bei umkämpften Aufträgen
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      $69.99
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    Angebotspreisfindung bei umkämpften Aufträgen

    Ein entscheidungstheoretisches Modell

    Reihe: Schriften zum Vertriebsmanagement

    Weiber, Thomas 2015

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    ISBN 978-3-658-07946-8
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    ISBN 978-3-658-07945-1
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  • Kundenzufriedenheit, Kundenbegeisterung und Kundenpreisverhalten
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    Kundenzufriedenheit, Kundenbegeisterung und Kundenpreisverhalten

    Empirische Studien zur Untersuchung der Wirkungszusammenhänge

    Reihe: Fokus Dienstleistungsmarketing

    Bösener, Kathrin 2015

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    ISBN 978-3-658-08274-1
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    ISBN 978-3-658-08273-4
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  • Corporate Social Responsibility und Marketing
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    Corporate Social Responsibility und Marketing

    Eine Einführung in das Transformative Marketing in Theorie und Praxis

    Reihe: essentials

    Stierl, Marcel, Lüth, Arved 2015

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    ISBN 978-3-658-07762-4
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    ISBN 978-3-658-07761-7
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  • Akzeptanz und Nutzung mobiler Applikationen
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    Akzeptanz und Nutzung mobiler Applikationen

    Niklas, Susanne 2015

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    ISBN 978-3-658-08263-5
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    Information
    $69.99 (net)
    ISBN 978-3-658-08262-8
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  • Preisgestaltung im Neuproduktkontext
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    Preisgestaltung im Neuproduktkontext

    Eine Analyse der Kundenwahrnehmungen und des organisationalen Entscheidungsprozesses

    Reihe: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

    Feurer, Sven 2015

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    ISBN 978-3-658-08116-4
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  • Aktuelle Aspekte in der Dienstleistungsforschung
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    Aktuelle Aspekte in der Dienstleistungsforschung

    Reihe: Fokus Dienstleistungsmarketing

    Meyer, Anton (Hrsg.) 2015

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    $49.99 (net)
    ISBN 978-3-658-08090-7
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    Information
    $69.99 (net)
    ISBN 978-3-658-08089-1
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  • Stakeholderorientierte Führung großer Stiftungen
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    Stakeholderorientierte Führung großer Stiftungen

    Ein kausalanalytischer Erklärungsansatz der Stiftungsperformance

    Reihe: Schriftenreihe der HHL Leipzig Graduate School of Management

    Stahl, Barbara 2015

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    $59.99 (net)
    ISBN 978-3-658-08043-3
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    Information
    $79.99 (net)
    ISBN 978-3-658-08042-6
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  • Sport als Erlebnisrahmen im Eventmarketing
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      $19.99
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    Sport als Erlebnisrahmen im Eventmarketing

    Ein Überblick

    Reihe: essentials

    Drengner, Jan 2015

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    $9.99 (net)
    ISBN 978-3-658-07980-2
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    Information
    $19.99 (net)
    ISBN 978-3-658-07979-6
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  • 250 Keywords Preis- und Produktpolitik
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    250 Keywords Preis- und Produktpolitik

    Grundwissen für Manager

    Springer Fachmedien Wiesbaden (Hrsg.) 2015

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    ISBN 978-3-658-07442-5
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    $19.99 (net)
    ISBN 978-3-658-07441-8
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  • Nachhaltigkeitsmarketing
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    Nachhaltigkeitsmarketing

    Eine fallstudienbasierte Einführung

    Griese, Kai-Michael (Hrsg.) 2015

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    $39.99 (net)
    ISBN 978-3-658-05851-7
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    Information
    $49.99 (net)
    ISBN 978-3-658-05850-0
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  • B2B-Online-Marketing und Social Media
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      $69.99
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    B2B-Online-Marketing und Social Media

    Ein Praxisleitfaden

    Kreutzer, Ralf, Rumler, Andrea, Wille-Baumkauff, Benjamin 2015

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    ISBN 978-3-658-04695-8
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    $69.99 (net)
    ISBN 978-3-658-04694-1
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