Overview
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
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Table of contents (5 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Gestaltung des internationalen Key Account Managements
Book Subtitle: Analyse vor dem Hintergrund der Internationalisierung des Konsumgütereinzelhandels
Authors: Andrea Schlüter
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-8349-6823-4
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-3084-2Published: 23 May 2011
eBook ISBN: 978-3-8349-6823-4Published: 23 May 2011
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XVIII, 281
Number of Illustrations: 5 b/w illustrations
Topics: Sales/Distribution, Marketing