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Springer Gabler - Marketing & Sales - Medien | Bücher in Medien


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Bücher in Medien

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  • Das TV-Format als Media Brand
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    Das TV-Format als Media Brand

    Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft

    Reihe: Medienmanagement und E-Business

    Gärisch, André 2018

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    $54.99 (net)
    ISBN 978-3-658-19692-9
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    $69.99 (net)
    ISBN 978-3-658-19691-2
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  • Social Media
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    Social Media

    Potenziale, Trends, Chancen und Risiken

    Gabriel, Roland, Röhrs, Heinz-Peter 2017

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    ISBN 978-3-662-53991-0
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    ISBN 978-3-662-53990-3
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  • Einführung in die Medienwirtschaftslehre
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    Einführung in die Medienwirtschaftslehre

    Zydorek, Christoph 2017

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    ISBN 978-3-658-14217-9
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    ISBN 978-3-658-14216-2
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  • Pro und Contra Pitch-Teilnahme
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      $19.99
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    Pro und Contra Pitch-Teilnahme

    Ein Handlungsrahmen für die richtige Entscheidung

    Reihe: essentials

    Striegel, Lena, Luppold, Stefan 2017

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    ISBN 978-3-658-15288-8
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    ISBN 978-3-658-15287-1
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  • Medien- und Internetmanagement
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      $69.99
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      $69.99
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    Medien- und Internetmanagement

    Wirtz, Bernd W. 2016

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    ISBN 978-3-658-07712-9
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  • Strategisches Management von Medienunternehmen
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    Strategisches Management von Medienunternehmen

    Einführung in die Medienwirtschaft mit Case-Studies

    Friedrichsen, Mike, Grüblbauer, Johanna, Haric, Peter 2015

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    ISBN 978-3-658-09501-7
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    ISBN 978-3-658-09500-0
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  • Zeitungswebsites
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      $79.99
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    Zeitungswebsites

    Der Einfluss von Usability und Design auf den Werbeerfolg

    Löffel, Marc 2015

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    ISBN 978-3-658-10369-9
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    $79.99 (net)
    ISBN 978-3-658-10368-2
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  • Herausforderung Intranet
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    Herausforderung Intranet

    Zwischen Informationsvermittlung, Diskussionskultur und Wissensmanagement

    Meier, Stefanie, Lütolf, Daniel, Schillerwein, Stephan 2015

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    ISBN 978-3-658-05440-3
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    ISBN 978-3-658-05439-7
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  • Einführung in die neue Ökonomie der Medienmärkte
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    Einführung in die neue Ökonomie der Medienmärkte

    Eine wettbewerbsökonomische Betrachtung aus Sicht der Theorie der zweiseitigen Märkte

    Dewenter, Ralf, Rösch, Jürgen 2015

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    ISBN 978-3-658-04736-8
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    ISBN 978-3-658-04735-1
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  • Grundfragen der Medienwirtschaft
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    Grundfragen der Medienwirtschaft

    Eine betriebswirtschaftliche Einführung

    Reihe: Springer-Lehrbuch

    Schumann, Matthias, Hess, Thomas, Hagenhoff, Svenja 2014

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    ISBN 978-3-642-37864-5
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    ISBN 978-3-642-37863-8
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