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Springer Gabler - Marketing & Sales - Medien | Medien Bücher Springer Gabler


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Bücher in Medien

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  • Herausforderung Intranet
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    Herausforderung Intranet

    Zwischen Informationsvermittlung, Diskussionskultur und Wissensmanagement

    Meier, Stefanie, Lütolf, Daniel, Schillerwein, Stephan 2015

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    ISBN 978-3-658-05440-3
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    Information
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    ISBN 978-3-658-05439-7
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  • Einführung in die neue Ökonomie der Medienmärkte
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    Einführung in die neue Ökonomie der Medienmärkte

    Eine wettbewerbsökonomische Betrachtung aus Sicht der Theorie der zweiseitigen Märkte

    Dewenter, Ralf, Rösch, Jürgen 2015

    Price from $29.99
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    ISBN 978-3-658-08555-1
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    Springer SmartBook
    Springer SmartBook
    Information
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    ISBN 978-3-658-04736-8
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    Information
    $39.99 (net)
    ISBN 978-3-658-04735-1
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  • Grundfragen der Medienwirtschaft
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    Grundfragen der Medienwirtschaft

    Eine betriebswirtschaftliche Einführung

    Reihe: Springer-Lehrbuch

    Schumann, Matthias, Hess, Thomas, Hagenhoff, Svenja 2014

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    ISBN 978-3-642-37864-5
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    Information
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    ISBN 978-3-642-37863-8
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  • Context Business
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    Context Business

    Neue Umsatzpotenziale durch Kontextualisierung

    Mayer, Ansgar 2014

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    ISBN 978-3-658-05448-9
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    Information
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    ISBN 978-3-658-05447-2
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  • E-Publishing-Management
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    E-Publishing-Management

    Büsching, Thilo, Goderbauer-Marchner, Gabriele 2014

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    ISBN 978-3-658-06376-4
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    Springer SmartBook
    Springer SmartBook
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    ISBN 978-3-658-04110-6
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    Information
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    ISBN 978-3-658-04109-0
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  • Übungsbuch Medien- und Internetmanagement
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    Übungsbuch Medien- und Internetmanagement

    Fallstudien - Aufgaben - Lösungen

    Wirtz, Bernd W. 2013

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    ISBN 978-3-8349-4149-7
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  • Management von Medienunternehmen
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      $69.95
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    Management von Medienunternehmen

    Digitale Innovationen - crossmediale Strategien

    Schneider, Martin (Hrsg.) 2013

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    ISBN 978-3-8349-4256-2
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    Information
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    ISBN 978-3-8349-4255-5
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  • Digitaler Darwinismus
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    Digitaler Darwinismus

    Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

    Kreutzer, Ralf, Land, Karl-Heinz 2013

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    ISBN 978-3-658-01260-1
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    Information
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    ISBN 978-3-658-01259-5
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  • Einführung in die Medienwirtschaftslehre
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    Einführung in die Medienwirtschaftslehre

    Zydorek, Christoph 2013

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    ISBN 978-3-658-00016-5
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    ISBN 978-3-658-00015-8
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  • Digitales Empfehlungsmarketing
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    Digitales Empfehlungsmarketing

    Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)

    Lis, Bettina, Korchmar, Simon 2013

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    ISBN 978-3-658-01008-9
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    ISBN 978-3-658-01007-2
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  • Medien- und Internetmanagement
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      $69.95
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    • Hardcover
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    Medien- und Internetmanagement

    Wirtz, Bernd W. 2013

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    ISBN 978-3-8349-3260-0
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  • Digitale Medien im Unternehmen
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    Digitale Medien im Unternehmen

    Perspektiven des betrieblichen Einsatzes von neuen Medien

    Lembke, Gerald, Soyez, Nadine (Hrsg.) 2012

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    ISBN 978-3-642-29906-3
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    Information
    $79.95 (net)
    ISBN 978-3-642-29905-6
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  • Interne Unternehmenskommunikation in resilienten Organisationen
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    Interne Unternehmenskommunikation in resilienten Organisationen

    Buchholz, Prof. Dr. Ulrike, Knorre, Susanne 2012

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    ISBN 978-3-642-30724-9
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    Information
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    ISBN 978-3-642-30723-2
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  • SignsBook - Zeichen setzen in der Kommunikation
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    SignsBook - Zeichen setzen in der Kommunikation

    Anda, B., Endrös, S., Kalka, J., Lobo, S. (Hrsg.) 2012

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    ISBN 978-3-8349-4009-4
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    Information
    $69.95 (net)
    ISBN 978-3-8349-4008-7
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  • Angst und Leistung in Teams der Medienwirtschaft
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      $69.99
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    Angst und Leistung in Teams der Medienwirtschaft

    Systemtheorie – Marktanforderungen – Wirkfaktoren

    Sorge, Stefanie 2012

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    ISBN 978-3-8349-3890-9
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    Information
    $69.99 (net)
    ISBN 978-3-8349-3889-3
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  • Management kreativitätsintensiver Prozesse
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    Management kreativitätsintensiver Prozesse

    Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie

    Reihe: BPM kompetent

    Becker, Jörg, Schwaderlapp, Werner, Seidel, Stefan (Hrsg.) 2012

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    ISBN 978-3-642-21678-7
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    Information
    $69.99 (net)
    ISBN 978-3-642-21677-0
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  • Medienökonomie
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    Medienökonomie

    Print, Fernsehen und Multimedia

    Beck, Hanno 2011

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    ISBN 978-3-642-18132-0
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    Information
    $59.99 (net)
    ISBN 978-3-642-18131-3
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  • Hacking für Manager
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    Hacking für Manager

    Was Manager über IT-Sicherheit wissen müssen. Die Tricks der Hacker.

    Schrödel, Tobias 2011, or go to the Latest Edition

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    ISBN 978-3-8349-6475-5
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  • Transformation von Fernsehformaten in die Volksrepublik China
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    Transformation von Fernsehformaten in die Volksrepublik China

    Eine institutionenökonomische Betrachtung der Internationalisierung

    Reihe: Markt- und Unternehmensentwicklung Markets and Organisations

    Bodenstein-Koeppl, Birgit 2011

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    ISBN 978-3-8349-6505-9
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    Information
    $79.99 (net)
    ISBN 978-3-8349-2282-3
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  • Artist-Management in Medienunternehmen
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      $89.99
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    Artist-Management in Medienunternehmen

    Lavieren zwischen Ökonomie und Kreativität

    Reihe: Schriften zur Unternehmensentwicklung

    Knittel, Susanne 2011

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    $69.99 (net)
    ISBN 978-3-8349-6163-1
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    $89.99 (net)
    ISBN 978-3-8349-2688-3
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