The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Content Level »Upper undergraduate
Keywords »Book management - Computer game management - International media management - Internet - Internet management - Management - Media - Movie management - Music management - Newspaper and magazine management - Radio management - TV management - Video management - cross-media
Foundations of media management
Newspaper and magazine management
Video and computer game management
International media management
Integrated media conglomerates and cross-media