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Springer Gabler - Marketing & Sales - Medien | Media and Internet Management

Media and Internet Management

Wirtz, Bernd W.

2011, XIV, 569 p. 200 illus.

Softcover
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  • Basic book for Media and Internet Management
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.

Content Level » Upper undergraduate

Keywords » Book management - Computer game management - International media management - Internet - Internet management - Management - Media - Movie management - Music management - Newspaper and magazine management - Radio management - TV management - Video management - cross-media

Related subjects » Management - Medien

Table of contents 

Foundations of media management
Newspaper and magazine management
Book management
Movie management
TV management
Radio management
Music management
Video and computer game management
Internet management
International media management
Integrated media conglomerates and cross-media

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