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Springer Gabler - Marketing & Sales - Medien | Media and Internet Management (Reviews)

Media and Internet Management

Wirtz, Bernd W.

2011, XIV, 569 p. 200 illus.

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"Wer sich mit dem spannenden Thema Medien-Management befasst, ist mit diesem Lehrbuch bestens bedient." STUDIUM - Buchmagazin für Studierende, 89-2011

 

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