Authors:
About this book
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Authors and Affiliations
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University of Administrative Sciences Speyer, Speyer, Germany
Bernd W. Wirtz
About the author
Bernd W. Wirtz is Professor for Information and Communication Management at the German University of Administrative Sciences Speyer.
Bibliographic Information
Book Title: Media Management
Authors: Bernd W. Wirtz
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2016
eBook ISBN: 978-3-658-06759-5Due: 07 September 2016
Edition Number: 2
Number of Pages: X, 175
Topics: Media Management, Management/Business for Professionals