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  • Marktforschung
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    Marktforschung

    Ein einführendes Lehr- und Übungsbuch

    Reihe: Springer-Lehrbuch

    Olbrich, Rainer, Battenfeld, Dirk, Buhr, Carl-Christian 2012

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    ISBN 978-3-642-24345-5
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    $29.95 (net)
    ISBN 978-3-642-24344-8
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  • Public Relations
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      $69.99
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      $89.99
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    Public Relations

    Ein Wegweiser für die PR-Praxis

    Grupe, Stephanie 2011

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    ISBN 978-3-642-17827-6
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    ISBN 978-3-642-17826-9
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  • Multivariate Analysemethoden
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    Multivariate Analysemethoden

    Eine anwendungsorientierte Einführung

    Reihe: Springer-Lehrbuch

    Backhaus, K., Erichson, B., Plinke, W., Weiber, R. 2011

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    ISBN 978-3-642-16490-3
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  • Handbuch Versicherungsmarketing
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    Handbuch Versicherungsmarketing

    Zerres, Michael P., Reich, Michael (Hrsg.) 2010

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    ISBN 978-3-642-10276-9
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    $119.00 (net)
    ISBN 978-3-642-10275-2
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  • Suchmaschinen-Marketing
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    Suchmaschinen-Marketing

    Konzepte, Umsetzung und Controlling für SEO und SEM

    von Bischopinck, Yvonne, Ceyp, Michael 2009

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    ISBN 978-3-540-76514-1
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    ISBN 978-3-540-76513-4
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  • Wachstumsimpulse durch mobile Kommunikation
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    Wachstumsimpulse durch mobile Kommunikation

    Eberspächer, Jörg, Speidel, Joachim (Hrsg.) 2007

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    ISBN 978-3-540-72183-3
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    $89.99 (net)
    ISBN 978-3-540-72145-1
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  • Produktion und Absatz
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    Produktion und Absatz

    Reihe: Springer-Lehrbuch

    Berndt, Ralph, Cansier, Adrienne 2007

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    ISBN 978-3-540-69341-3
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    ISBN 978-3-540-69340-6
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  • Mediaplanung
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    Mediaplanung

    Methodische Grundlagen und praktische Anwendungen

    Unger, F., Durante, N.-V., Gabrys, E., Koch, R., Wailersbacher, R. 2007, or go to the Latest Edition

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    ISBN 978-3-540-37781-8
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  • Management der Marketing-Kommunikation
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    Management der Marketing-Kommunikation

    Fuchs, Wolfgang, Unger, Fritz 2007, or go to the Latest Edition

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    ISBN 978-3-540-69274-4
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  • Turbulenzen in der Telekommunikations- und Medienindustrie
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      $79.99
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      $109.00
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    Turbulenzen in der Telekommunikations- und Medienindustrie

    Neue Geschäfts- und Erlösmodelle

    Hess, Thomas, Doeblin, Stefan (Hrsg.) 2006

    Price from $79.99
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    ISBN 978-3-540-33591-7
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    $109.00 (net)
    ISBN 978-3-540-33529-0
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    Hardcover
    Hardcover version


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