Overview
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA, volume 38)
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Zusammenhang zwischen Kundenzufriedenheit und Kundenloyalität
Book Subtitle: Eine empirische Analyse am Beispiel der deutschen Automobilindustrie
Authors: Doris Skala-Gast
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-4275-3
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012
Softcover ISBN: 978-3-8349-4274-6Published: 25 June 2012
eBook ISBN: 978-3-8349-4275-3Published: 21 September 2012
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXIII, 285
Number of Illustrations: 142 b/w illustrations
Topics: Marketing