Authors:
- Customer Knowledge Management
Part of the book series: Kundenmanagement & Electronic Commerce (KEC)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Münster, Deutschland
Florian Böckermann
About the author
Bibliographic Information
Book Title: Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung
Authors: Florian Böckermann
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-8349-3946-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-8349-3945-6Published: 11 September 2012
eBook ISBN: 978-3-8349-3946-3Published: 28 November 2012
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XXII, 290
Topics: Marketing