Overview
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA, volume 39)
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Table of contents (4 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Jenny Müller promovierte bei Prof. Dr. Manfred Kirchgeorg am Lehrstuhl für Marketingmanagement der HHL-Leipzig Graduate School of Management.
Bibliographic Information
Book Title: Multisensuale Gestaltung der Ladenatmosphäre zur Profilierung von Store Brands
Book Subtitle: Ein theoriegeleitetes, experimentelles Design zum Shopperverhalten
Authors: Jenny Müller
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-3646-2
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012
Softcover ISBN: 978-3-8349-3645-5Published: 23 July 2012
eBook ISBN: 978-3-8349-3646-2Published: 07 September 2012
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XX, 368
Number of Illustrations: 28 b/w illustrations
Topics: Marketing