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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Markenaufbau im Internet
Book Subtitle: Identifikation und Analyse zentraler Wirkungselemente der Unternehmensidentität im Rahmen der Einstellungsbildung von Website-Besuchern
Authors: Christina Suckow
Series Title: Entrepreneurship
DOI: https://doi.org/10.1007/978-3-8349-6198-3
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2855-9
eBook ISBN: 978-3-8349-6198-3
Series ISSN: 2627-2547
Series E-ISSN: 2627-2555
Edition Number: 1
Number of Pages: XVIII, 296
Number of Illustrations: 47 b/w illustrations
Topics: Marketing