Authors:
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Nachhaltige Markendifferenzierung von Commodities
Book Subtitle: Besonderheiten und Ansatzpunkte im Rahmen der identitätsbasierten Markenführung
Authors: Tim Bohmann
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-6152-5
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2702-6
eBook ISBN: 978-3-8349-6152-5
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXV, 380
Number of Illustrations: 36 b/w illustrations
Topics: Marketing