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Basisbausteine einer Marketing-Konzeption
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Table of contents (12 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Fachhochschule Ludwigshafen, Ludwigshafen
Rainer Busch, Fritz Unger
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Hochschule der Medien in Stuttgart, Stuttgart
Wolfgang Fuchs
About the authors
Bibliographic Information
Book Title: Integriertes Marketing
Book Subtitle: Strategie - Organisation - Instrumente
Authors: Rainer Busch, Wolfgang Fuchs, Fritz Unger
DOI: https://doi.org/10.1007/978-3-8349-9442-4
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2008
Softcover ISBN: 978-3-8349-0991-6Published: 11 December 2008
eBook ISBN: 978-3-8349-9442-4Published: 30 September 2009
Edition Number: 4
Number of Pages: XVII, 1006
Topics: Marketing