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- Mitarbeiter sollen Markenbotschafter sein!
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
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Table of contents (2 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Hochschule für Wirtschaft und Recht, Berlin, Germany
Ralf T. Kreutzer
About the author
Bibliographic Information
Book Title: Internal Branding
Book Subtitle: Ein zentraler Baustein des Corporate Reputation Managements
Authors: Ralf T. Kreutzer
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-06889-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2014
Softcover ISBN: 978-3-658-06888-2Published: 07 October 2014
eBook ISBN: 978-3-658-06889-9Published: 23 September 2014
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: XI, 46
Number of Illustrations: 27 b/w illustrations
Topics: Marketing, Human Resource Management, Business Strategy/Leadership