Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis (IMWTP)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Technische Universität Bergakademie Freiberg, Freiberg, Germany
Peggy Rathmann
About the author
Bibliographic Information
Book Title: Medienbezogene Effekte von Product Placement
Book Subtitle: Theoretische Konzeption und empirische Analyse
Authors: Peggy Rathmann
Series Title: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
DOI: https://doi.org/10.1007/978-3-658-06848-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-06847-9Published: 29 August 2014
eBook ISBN: 978-3-658-06848-6Published: 18 August 2014
Series ISSN: 2945-8250
Series E-ISSN: 2945-8269
Edition Number: 1
Number of Pages: XVIII, 215
Number of Illustrations: 25 b/w illustrations