Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Kundenmanagement & Electronic Commerce (KEC)
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Table of contents (9 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Dr. Johannes Wissmann promovierte am Institut für Marketing der Westfälischen Wilhelms-Universität Münster bei Prof. Dr. Manfred Krafft.
Bibliographic Information
Book Title: Einwilligungen im Permission Marketing
Book Subtitle: Empirische Analysen von Determinanten aus der Sicht von Konsumenten
Authors: Johannes Wissmann
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-658-03553-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-03552-5Published: 23 September 2013
eBook ISBN: 978-3-658-03553-2Published: 11 September 2013
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XXXI, 369
Number of Illustrations: 27 b/w illustrations
Topics: Marketing