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Springer Gabler - Marketing & Sales | Hurdle Race Marketing - The Enlightenment - The Disillusionment - The Breakthrough (Authors and Editors)

Hurdle Race Marketing

The Enlightenment - The Disillusionment - The Breakthrough

Backhaus, Klaus

Translated by West, D.

2013, X, 72 p. 4 illus., 3 illus. in color.

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Professor Dr. Dr. h. c. Klaus Backhaus is Director of the Institute of Business-to-Business Marketing (IAS) at the University of  Muenster, Germany (Betriebswirtschaftliches Institut für Anlagen- und Systemtechnologien der Universität Münster).

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    Adam, D. (et al.) 1997, or go to the Latest Edition

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  • Koordination betrieblicher Entscheidungen
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    Koordination betrieblicher Entscheidungen

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    Reihe: Springer-Lehrbuch

    Adam, D. (et al.) 1998

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    ISBN 978-3-662-08174-7
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  • Hindernislauf Marketing
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    Hindernislauf Marketing

    Erleuchtung - Ernüchterung - Durchbruch

    Backhaus, Klaus 2013

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    ISBN 978-3-658-00018-9
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  • Hurdle Race Marketing
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    Hurdle Race Marketing

    The Enlightenment - The Disillusionment - The Breakthrough

    Backhaus, Klaus 2013

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  • Direktvertrieb in der Investitionsgüterindustrie
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    Direktvertrieb in der Investitionsgüterindustrie

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    Reihe: Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung, Band 16

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