Editors:
- New articles in economic sciences
Part of the book series: European Advertising Academy (EAA)
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Table of contents (30 chapters)
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Front Matter
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The Roles of Advertising
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Front Matter
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The Faces of Advertising
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Front Matter
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About this book
Editors and Affiliations
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School of Economics, Stockholm, Sweden
Sara Rosengren, Micael Dahlén
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Depto. Financiacione, Universidad Autonoma de Madrid Fac. Ciencias Econ. y Empresariales, Madrid, Spain
Shintaro Okazaki
About the editors
Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
Bibliographic Information
Book Title: Advances in Advertising Research (Vol. IV)
Book Subtitle: The Changing Roles of Advertising
Editors: Sara Rosengren, Micael Dahlén, Shintaro Okazaki
Series Title: European Advertising Academy
DOI: https://doi.org/10.1007/978-3-658-02365-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Hardcover ISBN: 978-3-658-02364-5Published: 12 June 2013
Softcover ISBN: 978-3-658-04216-5Published: 12 June 2015
eBook ISBN: 978-3-658-02365-2Published: 30 May 2013
Series ISSN: 2626-0328
Series E-ISSN: 2626-0336
Edition Number: 1
Number of Pages: XII, 407
Topics: Marketing