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Springer Gabler - Marketing & Sales | Advances in Advertising Research (Vol. IV) - The Changing Roles of Advertising (Authors and Editors)

Advances in Advertising Research (Vol. IV)

The Changing Roles of Advertising

Rosengren, Sara, Dahlén, Micael, Okazaki, Shintaro (Eds.)

2013, XII, 407 p. 42 illus.

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Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

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