Authors:
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Innovatives Markenmanagement (INMA, volume 43)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Lehrstuhl für innovatives Markenmanageme, Universität Bremen, Bremen, Germany
Juliane Krause
About the author
Dr. Juliane Krause promovierte bei Prof. Dr. Christoph Burmann am Lehrstuhl für innovatives Markenmanagement (LiM) der Universität Bremen.
Bibliographic Information
Book Title: Identitätsbasierte Markenführung im Investitionsgüterbereich
Book Subtitle: Management und Wirkungen von Marke-Kunde-Beziehungen
Authors: Juliane Krause
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-658-01648-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-01647-0Published: 04 May 2013
eBook ISBN: 978-3-658-01648-7Published: 23 April 2013
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XVIII, 244
Number of Illustrations: 31 b/w illustrations
Topics: Marketing