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Springer Gabler - Marketing & Sales | Internal Brand Management in an International Context (Authors and Editors)

Internal Brand Management in an International Context

Series: Innovatives Markenmanagement, Vol. 47

Ravens, Christina

2014, XXI, 323 p. 49 illus.

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Dr. Christina Ravens wrote her dissertation under the supervision of Prof. Dr. Manfred Kirchgeorg at the Chair of Marketing Management at HHL Leipzig Graduate School of Management. 

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    Internal Brand Management in an International Context

    Series: Innovatives Markenmanagement, Vol. 47

    Ravens, Christina 2014

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    ISBN 978-3-658-00754-6
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