Overview
- Publication in the field of economic sciences
- Includes supplementary material: sn.pub/extras
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
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Table of contents (5 chapters)
About this book
Authors and Affiliations
About the author
Dr. Karin Pennemann gained her doctoral degree at the Institute for Marketing and Retailing of Trier University. Her work was acknowledged by the American Marketing Association. She works in the strategy development department of a leading international company.
Bibliographic Information
Book Title: Retail Internationalization in Emerging Countries
Book Subtitle: The Positioning of Global Retail Brands in China
Authors: Karin Pennemann
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-8349-4492-4
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-8349-4491-7Published: 06 June 2013
eBook ISBN: 978-3-8349-4492-4Published: 30 May 2013
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XIX, 179
Number of Illustrations: 18 b/w illustrations
Topics: Marketing