Editors:
- Why consumers buy luxury, what they believe luxury is and how their perception of luxury value impacts their buying behavior
- Includes supplementary material: sn.pub/extras
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Table of contents (22 chapters)
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Front Matter
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Luxury Marketing as a Challenge for Marketing Theory and Practice
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Front Matter
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Luxury and Luxury Consumption: A Global Phenomenon or Dependent on Cultural Differences?
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Front Matter
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Luxury and Luxury Consumption from a Theoretical Perspective
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Front Matter
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Different Approaches to Understanding Luxury and Luxury Brands from the Customer’s Perspective within Specific Cultural Contexts
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Front Matter
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Luxury and Luxury Consumption in the Context of Societal Change
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Front Matter
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Counterfeits Challenging the Luxury Industry, Consumers and Society
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Front Matter
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About this book
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.
This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Editors and Affiliations
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Leibniz Universität Hannover, Institut für Marketing und Management, Hannover, Germany
Klaus-Peter Wiedmann, Nadine Hennigs
About the editors
Klaus-Peter Wiedmann is the Chair of Marketing and Management and the Director of the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.
Nadine Hennigs is an Assistant Professor at the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.
Bibliographic Information
Book Title: Luxury Marketing
Book Subtitle: A Challenge for Theory and Practice
Editors: Klaus-Peter Wiedmann, Nadine Hennigs
DOI: https://doi.org/10.1007/978-3-8349-4399-6
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Hardcover ISBN: 978-3-8349-4398-9Published: 07 November 2012
Softcover ISBN: 978-3-663-20517-3Published: 23 August 2016
eBook ISBN: 978-3-8349-4399-6Published: 10 November 2012
Edition Number: 1
Number of Pages: XIV, 416
Topics: Marketing, Management