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Third Party Product Reviews and Consumer Behaviour

A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

  • Book
  • © 2013

Overview

Authors:
  1. Wolfgang Ziniel

    1. , Institut für Absatzwirtschaft, Wirtschaftsuniversität Wien, Wien, Austria

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  • A Dichotomous Measuring of the Influence on Preference, Quality, Value and Purchase Intention?

  • Includes supplementary material: sn.pub/extras

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XXI
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  2. Introduction

    • Wolfgang Ziniel
    Pages 1-7

  3. Literature review

    • Wolfgang Ziniel
    Pages 9-47

  4. Empirical approach and conceptual models

    • Wolfgang Ziniel
    Pages 49-61

  5. Rasch modelling, scale development and paired comparisons

    • Wolfgang Ziniel
    Pages 63-78

  6. Analysis online experiment one

    • Wolfgang Ziniel
    Pages 79-100

  7. Analysis online experiment two

    • Wolfgang Ziniel
    Pages 101-115

  8. Discussion and conclusion

    • Wolfgang Ziniel
    Pages 117-120

  9. Back Matter

    Pages 121-183
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Keywords

About this book

Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand.​

Authors and Affiliations

  • , Institut für Absatzwirtschaft, Wirtschaftsuniversität Wien, Wien, Austria

    Wolfgang Ziniel

About the author

Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna.

Bibliographic Information

  • Book Title: Third Party Product Reviews and Consumer Behaviour

  • Book Subtitle: A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

  • Authors: Wolfgang Ziniel

  • DOI: https://doi.org/10.1007/978-3-8349-3633-2

  • Publisher: Springer Gabler Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2013

  • Softcover ISBN: 978-3-8349-3632-5Published: 26 February 2013

  • eBook ISBN: 978-3-8349-3633-2Published: 15 February 2013

  • Edition Number: 1

  • Number of Pages: XXI, 183

  • Number of Illustrations: 39 b/w illustrations

  • Topics: Marketing

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