Authors:
- Eine empirische Analyse der Zusammenhänge
Part of the book series: Marken- und Produktmanagement (MPM)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Bayreuth, Deutschland
Tim Ströbel
About the author
Bibliographic Information
Book Title: Die Einflussfaktoren der Markenbewertung im Sport
Book Subtitle: Eine empirische Analyse der Zusammenhänge bei Klubmarken
Authors: Tim Ströbel
Series Title: Marken- und Produktmanagement
DOI: https://doi.org/10.1007/978-3-8349-3581-6
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012
Softcover ISBN: 978-3-8349-3580-9Published: 16 March 2012
eBook ISBN: 978-3-8349-3581-6Published: 07 March 2012
Edition Number: 1
Number of Pages: XX, 210
Number of Illustrations: 32 b/w illustrations
Topics: Marketing