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- Publication in the field of economic science ?
- Includes supplementary material: sn.pub/extras
Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Lehrstuhl für Marketing und Handel, Universität Trier, Trier, Germany
Bettina Berg
About the author
Dr. Bettina Berg received her doctor’s degree from the University of Trier (FB IV), where she worked at the chair for Marketing and Retailing of Prof. Dr. Prof. h.c. Bernhard Swoboda.
Bibliographic Information
Book Title: Retail Branding and Store Loyalty
Book Subtitle: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Authors: Bettina Berg
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-658-01596-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-01595-4Published: 16 September 2013
eBook ISBN: 978-3-658-01596-1Published: 07 September 2013
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XIX, 180
Number of Illustrations: 9 b/w illustrations
Topics: Marketing