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  • Profilierung
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    Profilierung

    Mit intelligentem Marketing zum gefragten Experten

    Reihe: essentials

    Sturmer, Martin 2018

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    ISBN 978-3-658-20761-8
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  • Die Store Brand
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    Die Store Brand

    Einkaufsstätten als Marken verstehen, aufbauen und steuern

    Redler, Jörn 2018

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    ISBN 978-3-658-09709-7
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  • Kulturmarketing
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    Kulturmarketing

    Grundlagen - Konzepte - Instrumente

    Pöllmann, Lorenz 2018

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    ISBN 978-3-658-20137-1
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    Information
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    ISBN 978-3-658-20136-4
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  • Sponsoring
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      $89.99
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    Sponsoring

    Systematische Planung und integrativer Einsatz

    Bruhn, Manfred 2018

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    ISBN 978-3-658-13313-9
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    ISBN 978-3-658-13312-2
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  • Vertrieb und Marketing in der digitalen Welt
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    Vertrieb und Marketing in der digitalen Welt

    So schaffen Unternehmen die Business Transformation in der Praxis

    Biesel, Hartmut, Hame, Hartmut 2018

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    ISBN 978-3-658-17532-0
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  • Internationale Vertriebssteuerung by Result Framing
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    Internationale Vertriebssteuerung by Result Framing

    So sichern Sie Ihre Sales-Ergebnisse weltweit

    Lasko, Wolf W., Lasko, Lara M. 2018

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    ISBN 978-3-658-18583-1
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    ISBN 978-3-658-18582-4
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  • Die Storytelling-Methode
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    Die Storytelling-Methode

    Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation

    Fordon, Anja 2018

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    ISBN 978-3-658-18810-8
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  • Werbeerfolg von 2D- und 3D-Kinowerbung
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      $69.99
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    • Softcover
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    Werbeerfolg von 2D- und 3D-Kinowerbung

    Empirische Untersuchung des Nutzens der 3. Dimension

    Hildebrandt, Sven 2018

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    ISBN 978-3-658-20276-7
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    Softcover
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  • Die Individualisierung des Informationsangebots im E-Commerce
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      $69.99
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    Die Individualisierung des Informationsangebots im E-Commerce

    Möglichkeiten und Grenzen der Generierung strategischer Wettbewerbsvorteile

    Reihe: Medienmanagement und E-Business

    Hoberg, Philipp 2018

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    ISBN 978-3-658-20161-6
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  • Kognitive Verzerrungen bei Managemententscheidungen
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      $59.99
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    Kognitive Verzerrungen bei Managemententscheidungen

    Experimentelle Untersuchungen zum organisationalen Kontext in der Neuproduktentwicklung

    Reihe: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

    Weeth, Alexander 2018

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-658-20266-8
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


 
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