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$69.99

Digitales Marketing in Echtzeit: Strategien und Konzepte

​Erster umfassender Einblick in das aktuelle Trendthema des digitalen Marketings. Mit Beiträgen von Internet-Vordenkern aus renommierten Unternehmen der digitalen Wirtschaft. ... More

9783658035624

Homburg Grundlagen des Marketing-managements

Eine systematische Einführung in die Denkweisen, Konzepte, Methoden und Instrumente des Marketing.


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Bücher in Marketing/Sales & Kommunikation

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  • CRM in der Public Cloud
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    CRM in der Public Cloud

    Praxisorientierte Grundlagen und Entscheidungsunterstützung

    Reihe: essentials

    Moehring, Michael, Keller, Barbara, Schmidt, Rainer 2018

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    ISBN 978-3-658-19724-7
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  • Planung und Umsetzung sicherer Events
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    Planung und Umsetzung sicherer Events

    Handeln und Lernen aus Erfahrungen bei Veranstaltungen

    Reihe: essentials

    Moroff, Marcus, Luppold, Stefan 2018

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    ISBN 978-3-658-19716-2
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  • Erfolgreich im Pharma-Marketing
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    Erfolgreich im Pharma-Marketing

    Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

    Umbach, Günter 2018

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    ISBN 978-3-658-18482-7
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    ISBN 978-3-658-18481-0
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  • Bürgerkommunikation auf Augenhöhe
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    Bürgerkommunikation auf Augenhöhe

    Wie Behörden und öffentliche Verwaltung verständlich kommunizieren können

    Ebert, Helmut, Fisiak, Iryna 2018

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    ISBN 978-3-658-16861-2
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    Information
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    ISBN 978-3-658-16860-5
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  • Marketing Weiterdenken
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    Marketing Weiterdenken

    Zukunftspfade für eine marktorientierte Unternehmensführung

    Bruhn, Manfred, Kirchgeorg, Manfred (Hrsg.) 2018

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    ISBN 978-3-658-18538-1
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    ISBN 978-3-658-18537-4
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  • Storytelling mit der 3-Akt-Struktur
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    Storytelling mit der 3-Akt-Struktur

    Wie Sie mit der 3-Akt-Struktur authentische Geschichten erzählen und Kunden sowie Mitarbeiter binden - der Leitfaden

    Grytzmann, Oliver 2018

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    ISBN 978-3-658-18024-9
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    ISBN 978-3-658-18023-2
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  • Wirtschaftlichkeit schwimmender Offshore Windenergieanlagen
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    Wirtschaftlichkeit schwimmender Offshore Windenergieanlagen

    Wirtschaftlich-technische Untersuchungen und Kostensenkungspotenziale

    Reihe: Baubetriebswirtschaftslehre und Infrastrukturmanagement

    Kausche, Michael 2018

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    ISBN 978-3-658-19581-6
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    Information
    $59.99 (net)
    ISBN 978-3-658-19580-9
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  • Simultandolmetschen
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    Simultandolmetschen

    Erfolgsfaktor für internationale Events

    Reihe: essentials

    Böhm, Julia, Eberhardt, Angelika, Luppold, Stefan 2018

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    ISBN 978-3-658-19228-0
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    Information
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    ISBN 978-3-658-19227-3
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  • Mobile Research
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    Mobile Research

    Grundlagen und Zukunftsaussichten für die Mobile Marktforschung

    Theobald, Axel (Hrsg.) 2018

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    ISBN 978-3-658-18903-7
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  • Social goes Mobile - Kunden gezielt erreichen
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    Social goes Mobile - Kunden gezielt erreichen

    Mobile Marketing in Sozialen Netzwerken

    Scholz, Heike (Hrsg.) 2017

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    ISBN 978-3-658-16604-5
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  • Mobile Marketing
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    Mobile Marketing

    Grundlagen, Strategien, Instrumente

    Rieber, Daniel 2017

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    ISBN 978-3-658-14777-8
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  • Erfolgreich in der Personalvermittlung
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    Erfolgreich in der Personalvermittlung

    Vom Personalbeschaffer zum kompetenten Berater in HR-Fragen

    Truchseß, Nicole, Brandl, Markus 2017

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    ISBN 978-3-658-17544-3
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    Information
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    ISBN 978-3-658-17543-6
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  • Zeitarbeit erfolgreich verkaufen
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    Zeitarbeit erfolgreich verkaufen

    Praxistipps für Arbeitgeberakquise, Recruiting und Bewerbermanagement

    Truchseß, Nicole, Brandl, Markus 2017

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    ISBN 978-3-658-17522-1
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    Information
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    ISBN 978-3-658-17521-4
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  • Storytelling
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    Storytelling

    Geschichten in Text, Bild und Film

    Schach, Annika (Hrsg.) 2017

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    ISBN 978-3-658-15232-1
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    Information
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    ISBN 978-3-658-15231-4
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  • Die B2B-Sales-Matrix
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    Die B2B-Sales-Matrix

    Strategische Akquise planen und systematisch umsetzen

    Reusche, Uwe, Reichert, Till 2017

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    ISBN 978-3-658-18177-2
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  • Praxiswissen Kundenbindungsprogramme
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    Praxiswissen Kundenbindungsprogramme

    Konzeption und operative Umsetzung

    Ranzinger, Alexandra 2017

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    ISBN 978-3-658-17660-0
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  • Downsizing bei Konsumgütern
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    Downsizing bei Konsumgütern

    Wahrnehmung und Reaktionen von Konsumenten

    Leibinger, Tina 2017

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    ISBN 978-3-658-18971-6
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    $69.99 (net)
    ISBN 978-3-658-18970-9
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  • Trusted Advisor in Marketing und Vertrieb
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    Trusted Advisor in Marketing und Vertrieb

    Grundlagen und praktische Anwendung in ausgewählten Branchen

    Böck, Josef G. 2017

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    $39.99 (net)
    ISBN 978-3-658-15782-1
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  • Verkaufserfolg für KMU
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    Verkaufserfolg für KMU

    Mit pragmatischen und effizienten Lösungen zu besseren Vertriebsergebnissen

    Kleimeier, Peter 2017

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    ISBN 978-3-658-17974-8
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  • Deep Customer Value
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    Deep Customer Value

    So gestalten Sie Angebote und Verträge in digitalen Kundenbeziehungen profitabel

    Zimmermann, Kai, Pensel, Frank 2017

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    ISBN 978-3-658-17972-4
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    ISBN 978-3-658-17971-7
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