Logo - springer
Slogan - springer

Springer Gabler - Marketing & Sales | Springer Gabler: Marketing & Sales

Featured Books

$69.99

Digitales Marketing in Echtzeit: Strategien und Konzepte

​Erster umfassender Einblick in das aktuelle Trendthema des digitalen Marketings. Mit Beiträgen von Internet-Vordenkern aus renommierten Unternehmen der digitalen Wirtschaft. ... More

Meffert Marketing Grundlagen marktorientierter Unternehmensführung

Dieses bewährte Standardwerk liefert umfassende Grundlagen des Marketingmanagements. Jetzt in 12. Auflage! ... More


Sort listing by:

Bücher in Marketing/Sales & Kommunikation

Show all 203 results
  • Internationale Vertriebssteuerung by Result Framing
    • eBook
      Immediate eBook download after purchase

    Internationale Vertriebssteuerung by Result Framing

    So sichern Sie Ihre Sales-Ergebnisse weltweit

    Lasko, Wolf W., Lasko, Lara M. 2018

    Selected Formats
    Information
    ISBN 978-3-658-18583-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Die Storytelling-Methode
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

    Die Storytelling-Methode

    Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation

    Fordon, Anja 2018

    Price from $29.99
    Selected Formats
    Information
    $29.99 (net)
    ISBN 978-3-658-18810-8
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Social Media Marketing in China mit WeChat
    • eBook
      Immediate eBook download after purchase

      $39.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $39.99
      (net)

    Social Media Marketing in China mit WeChat

    Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business

    Liu, Yinyuan 2018

    Price from $39.99
    Selected Formats
    Information
    $39.99 (net)
    ISBN 978-3-658-17497-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Werbeerfolg von 2D- und 3D-Kinowerbung
    • Softcover
      Usually dispatched within 3 to 5 business days.

    Werbeerfolg von 2D- und 3D-Kinowerbung

    Empirische Untersuchung des Nutzens der 3. Dimension

    Hildebrandt, Sven 2018

    Available Formats:
    Information
    ISBN 978-3-658-20276-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Die Individualisierung des Informationsangebots im E-Commerce
    • Softcover
      Usually dispatched within 3 to 5 business days.

    Die Individualisierung des Informationsangebots im E-Commerce

    Möglichkeiten und Grenzen der Generierung strategischer Wettbewerbsvorteile

    Reihe: Medienmanagement und E-Business

    Hoberg, Philipp 2018

    Available Formats:
    Information
    ISBN 978-3-658-20161-6
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Kognitive Verzerrungen bei Managemententscheidungen
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      All
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

    Kognitive Verzerrungen bei Managemententscheidungen

    Experimentelle Untersuchungen zum organisationalen Kontext in der Neuproduktentwicklung

    Reihe: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

    Weeth, Alexander 2018

    Price from $44.99
    Available Formats:
    Information
    $44.99 (net)
    ISBN 978-3-658-20267-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-3-658-20266-8
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Zukunftsmanagement für den Mittelstand
    • eBook
      Immediate eBook download after purchase

    Zukunftsmanagement für den Mittelstand

    Was Sie tun können und was Sie besser lassen sollten, um auch morgen noch im Geschäft zu sein

    Hilbig, Heino 2018

    Selected Formats
    Information
    ISBN 978-3-658-19616-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Marken in der Smart City
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

    Marken in der Smart City

    Wie die Cyber-Urbanisierung das Marketing verändert

    Gutzmer, Alexander 2018

    Price from $29.99
    Selected Formats
    Information
    $29.99 (net)
    ISBN 978-3-658-19139-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Unternehmenskommunikation im Zeitalter der digitalen Transformation
    • eBook
      Immediate eBook download after purchase

      $19.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $29.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $19.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $29.99
      (net)

    Unternehmenskommunikation im Zeitalter der digitalen Transformation

    Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen

    Kirf, Bodo, Eicke, Kai-Nils, Schömburg, Souren 2018

    Price from $19.99
    Available Formats:
    Information
    $19.99 (net)
    ISBN 978-3-658-15364-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $29.99 (net)
    ISBN 978-3-658-15363-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Quick Guide Bildrechte
    • eBook
      Immediate eBook download after purchase

      $19.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $29.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $19.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $29.99
      (net)

    Quick Guide Bildrechte

    Was Sie zur Bildnutzung in Marketing & PR wissen müssen

    Reihe: Quick Guide

    Eggers, Christian W. 2018

    Price from $19.99
    Available Formats:
    Information
    $19.99 (net)
    ISBN 978-3-658-18070-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $29.99 (net)
    ISBN 978-3-658-18069-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Sponsoring
    • Hardcover
      Usually dispatched within 3 to 5 business days.

      $89.99
      (net)
    • Hardcover
      Usually dispatched within 3 to 5 business days.

      $89.99
      (net)

    Sponsoring

    Systematische Planung und integrativer Einsatz

    Bruhn, Manfred 2018

    Price from $89.99
    Selected Formats
    Information
    $89.99 (net)
    ISBN 978-3-658-13312-2
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Einstieg in das Influencer Marketing
    • eBook
      Immediate eBook download after purchase

      $9.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $19.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $9.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $19.99
      (net)

    Einstieg in das Influencer Marketing

    Grundlagen, Strategien und Erfolgsfaktoren

    Reihe: essentials

    Nirschl, Marco, Steinberg, Laurina 2018

    Price from $9.99
    Available Formats:
    Information
    $9.99 (net)
    ISBN 978-3-658-19745-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $19.99 (net)
    ISBN 978-3-658-19744-5
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Kundennutzen – Schlüssel zum Verkaufserfolg
    • eBook
      Immediate eBook download after purchase

      $19.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $19.99
      (net)

    Kundennutzen – Schlüssel zum Verkaufserfolg

    Wie Sie Mehrwert bieten, Preise leichter durchsetzen und Profitabilität sichern

    Menthe, Thomas, Sieg, Manfred 2018

    Price from $19.99
    Selected Formats
    Information
    $19.99 (net)
    ISBN 978-3-658-17453-8
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Industrielle After Sales Services in China
    • eBook
      Immediate eBook download after purchase

      $39.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $39.99
      (net)

    Industrielle After Sales Services in China

    Rahmenbedingungen, Geschäftsmodelle, Analysen, Empfehlungen

    Prandini, M., Lehmann, R., Blumer, H., Keller, J. 2018

    Price from $39.99
    Selected Formats
    Information
    $39.99 (net)
    ISBN 978-3-658-19042-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Das TV-Format als Media Brand
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Das TV-Format als Media Brand

    Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft

    Reihe: Medienmanagement und E-Business

    Gärisch, André 2018

    Price from $54.99
    Available Formats:
    Information
    $54.99 (net)
    ISBN 978-3-658-19692-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-658-19691-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Sales Management Review - Jahrgang 2016
    • Hardcover
      Usually dispatched within 3 to 5 business days.

      $119.00
      (net)
    • Hardcover
      Usually dispatched within 3 to 5 business days.

      $119.00
      (net)

    Sales Management Review - Jahrgang 2016

    Zeitschrift für Vertriebsmanagement

    Böttcher, Gabi (Hrsg.) 2018

    Price from $119.00
    Available Formats:
    Information
    $119.00 (net)
    ISBN 978-3-658-19357-7
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Performance Marketing
    • eBook
      Immediate eBook download after purchase

      $39.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $39.99
      (net)

    Performance Marketing

    Der Wegweiser zu einem mess- und steuerbaren Marketing – Einführung in Instrumente, Methoden und Technik

    Kamps, Ingo, Schetter, Daniel 2018

    Price from $39.99
    Selected Formats
    Information
    $39.99 (net)
    ISBN 978-3-658-18453-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Planung und Umsetzung sicherer Events
    • eBook
      Immediate eBook download after purchase

      $9.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days. October 20, 2017

      All
    • eBook
      Immediate eBook download after purchase

      $9.99
      (net)

    Planung und Umsetzung sicherer Events

    Handeln und Lernen aus Erfahrungen bei Veranstaltungen

    Reihe: essentials

    Moroff, Marcus, Luppold, Stefan 2018

    Price from $9.99
    Available Formats:
    Information
    $9.99 (net)
    ISBN 978-3-658-19716-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    ISBN 978-3-658-19715-5
    Usually dispatched within 3 to 5 business days. October 20, 2017
    Softcover
    Softcover (also known as softback) version
  • Kommunizieren in der Krise
    • eBook
      Immediate eBook download after purchase

      $39.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $39.99
      (net)

    Kommunizieren in der Krise

    Nachhaltige PR-Werkzeuge für schwierige Zeiten

    Steinke, Lorenz 2018

    Price from $39.99
    Selected Formats
    Information
    $39.99 (net)
    ISBN 978-3-658-14646-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Forum Markenforschung 2016
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Forum Markenforschung 2016

    Tagungsband der internationalen Konferenz „DERMARKENTAG“

    Baumgarth, Carsten, Schmidt, Holger J. (Hrsg.) 2018

    Price from $54.99
    Available Formats:
    Information
    $54.99 (net)
    ISBN 978-3-658-19668-4
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-658-19667-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version


 
top

Publikationen in Marketing & Sales

 
 
Social Media
Social Media and more...

Lesen Sie jetzt, wie Ihre Marken zu echten Helden werden und wie Sie Ihre Kunden mit Social CRM binden.