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9783658035624

Homburg Grundlagen des Marketing-managements

Eine systematische Einführung in die Denkweisen, Konzepte, Methoden und Instrumente des Marketing.

Meffert Marketing Grundlagen marktorientierter Unternehmensführung

Dieses bewährte Standardwerk liefert umfassende Grundlagen des Marketingmanagements. Jetzt in 12. Auflage! ... More


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Bücher in Marketing/Sales & Kommunikation

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  • Deep Customer Value
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    Deep Customer Value

    So gestalten Sie Angebote und Verträge in digitalen Kundenbeziehungen profitabel

    Zimmermann, Kai, Pensel, Frank 2017

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    ISBN 978-3-658-17972-4
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  • Coaching von Mitarbeitern im persönlichen Verkauf
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    Coaching von Mitarbeitern im persönlichen Verkauf

    Nachhaltige Kompetenzentwicklung für den Face-to-Face-Kontakt mit Kunden

    Reihe: essentials

    Tiffert, Alexander 2017

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    ISBN 978-3-658-18802-3
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    Information
    $19.99 (net)
    ISBN 978-3-658-18801-6
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  • Verkaufen!
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      $39.99
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    Verkaufen!

    Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg

    Poggensee, Ingo 2017

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    ISBN 978-3-658-14124-0
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    ISBN 978-3-658-14123-3
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  • Wirtschaft trifft Kunst
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      $79.99
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      $79.99
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    Wirtschaft trifft Kunst

    Warum Kunst Unternehmen gut tut

    Lehmann, Ulrike (Hrsg.) 2017

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    $79.99 (net)
    ISBN 978-3-658-17298-5
    Online orders shipping within 2-3 days.
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  • Schluss mit 08/15-Websites – so bringen Sie Ihr Online-Marketing auf Erfolgskurs
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    Schluss mit 08/15-Websites – so bringen Sie Ihr Online-Marketing auf Erfolgskurs

    79 Tipps für Ihren Online-Auftritt

    Sens, Bastian 2017

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    ISBN 978-3-658-16496-6
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    ISBN 978-3-658-16495-9
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  • Wir sind Verkauf!
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    Wir sind Verkauf!

    Die innere Haltung zählt: Wege zu mehr Selbstbewusstsein und Erfolg

    FEILER, Gerhard F., Krickl, Gernot 2017

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    ISBN 978-3-658-16676-2
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    ISBN 978-3-658-16675-5
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  • Werbung
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      $14.99
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      $19.99
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    Werbung

    Reihe: Studienwissen kompakt

    Heun, Thomas 2017

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    ISBN 978-3-658-07127-1
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    ISBN 978-3-658-07126-4
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  • Produkteinführung
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    Produkteinführung

    Melles, Annika 2017

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    ISBN 978-3-662-54002-2
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    $29.99 (net)
    ISBN 978-3-662-54001-5
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  • Veranstaltungen 4.0
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    Veranstaltungen 4.0

    Konferenzen, Messen und Events im digitalen Wandel

    Knoll, Thorsten (Hrsg.) 2017

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    ISBN 978-3-658-16223-8
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    $39.99 (net)
    ISBN 978-3-658-16222-1
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  • Kommunikation in der digitalen Transformation
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      $49.99
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      $49.99
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    Kommunikation in der digitalen Transformation

    Deekeling, Egbert, Barghop, Dirk (Hrsg.) 2017

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    ISBN 978-3-658-17630-3
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    $49.99 (net)
    ISBN 978-3-658-17629-7
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  • Shitstorm-Prävention
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    Shitstorm-Prävention

    Sikkenga, Jörg 2017

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    ISBN 978-3-662-54016-9
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    ISBN 978-3-662-54015-2
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  • Marketing und Sales Automation
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      $39.99
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      $39.99
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    Marketing und Sales Automation

    Grundlagen – Tools – Umsetzung. Alles, was Sie wissen müssen

    Hannig, Uwe (Hrsg.) 2017

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    ISBN 978-3-658-15260-4
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    ISBN 978-3-658-15259-8
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  • Social Media
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    Social Media

    Potenziale, Trends, Chancen und Risiken

    Gabriel, Roland, Röhrs, Heinz-Peter 2017

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    $29.99 (net)
    ISBN 978-3-662-53991-0
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    ISBN 978-3-662-53990-3
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  • Kommunikationsmanagement von Bauprojekten
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      $39.99
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      $39.99
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    Kommunikationsmanagement von Bauprojekten

    Meinungsbildung statt Stimmungsmache in Projektkultur und Public Relations

    Immerschitt, Wolfgang 2017

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    ISBN 978-3-658-13095-4
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  • Käuferverhalten
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    Käuferverhalten

    Grundlagen - Perspektiven - Anwendungen

    Foscht, Thomas, Swoboda, Bernhard, Schramm-Klein, Hanna 2017

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    $29.99 (net)
    ISBN 978-3-658-17465-1
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    $39.99 (net)
    ISBN 978-3-658-17464-4
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  • Handbuch Marketing-Controlling
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      $69.99
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    Handbuch Marketing-Controlling

    Grundlagen – Methoden – Umsetzung

    Zerres, Christopher (Hrsg.) 2017

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    $69.99 (net)
    ISBN 978-3-662-50406-2
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    ISBN 978-3-662-50405-5
    Usually dispatched within 3 to 5 business days. May 17, 2017
    Hardcover
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  • Das 1x1 der Unternehmenskommunikation
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      $44.99
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      $59.99
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      $59.99
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    Das 1x1 der Unternehmenskommunikation

    Ein Wegweiser für die Praxis

    Hillmann, Mirco 2017

    Price from $44.99
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    $44.99 (net)
    ISBN 978-3-8349-4689-8
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    $59.99 (net)
    ISBN 978-3-8349-4688-1
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  • Online beraten und verkaufen
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    Online beraten und verkaufen

    So führen Sie Kunden persönlich durch den Kaufprozess im Internet

    Hönle, Jan Helmut 2017

    Price from $39.99
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    ISBN 978-3-658-04842-6
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  • Kundenwert
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      $99.00
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      $129.00
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      $129.00
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    Kundenwert

    Grundlagen - Innovative Konzepte - Praktische Umsetzungen

    Helm, Sabrina, Günter, Bernd, Eggert, Andreas (Hrsg.) 2017

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    $99.00 (net)
    ISBN 978-3-658-10920-2
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    $129.00 (net)
    ISBN 978-3-658-10919-6
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  • Effektivität in der Online-Kommunikation
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    Effektivität in der Online-Kommunikation

    Eine Untersuchung von Customer-Online-Journeys

    Reihe: Schriftenreihe der HHL Leipzig Graduate School of Management

    Kolano, Alexander 2017

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    ISBN 978-3-658-17568-9
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    Information
    ISBN 978-3-658-17567-2
    Usually dispatched within 3 to 5 business days. April 21, 2017
    Softcover
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