Logo - springer
Slogan - springer

Springer Gabler - Marketing & Sales - Medien | Medien Bücher Springer Gabler


Sort listing by:

Bücher in Medien

Show all 36 results
  • Einführung in die Medienwirtschaftslehre
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)

    Einführung in die Medienwirtschaftslehre

    Zydorek, Christoph 2017

    Price from $29.99
    Available Formats:
    Information
    $29.99 (net)
    ISBN 978-3-658-14217-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $39.99 (net)
    ISBN 978-3-658-14216-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Pro und Contra Pitch-Teilnahme
    • eBook
      Immediate eBook download after purchase

      $9.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $19.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $9.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $19.99
      (net)

    Pro und Contra Pitch-Teilnahme

    Ein Handlungsrahmen für die richtige Entscheidung

    Reihe: essentials

    Striegel, Lena, Luppold, Stefan 2017

    Price from $9.99
    Available Formats:
    Information
    $9.99 (net)
    ISBN 978-3-658-15288-8
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $19.99 (net)
    ISBN 978-3-658-15287-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Medien- und Internetmanagement
    • Hardcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
    • Hardcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Medien- und Internetmanagement

    Wirtz, Bernd W. 2016

    Price from $69.99
    Available Formats:
    Information
    $69.99 (net)
    ISBN 978-3-658-07712-9
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Strategisches Management von Medienunternehmen
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)

    Strategisches Management von Medienunternehmen

    Einführung in die Medienwirtschaft mit Case-Studies

    Friedrichsen, Mike, Grüblbauer, Johanna, Haric, Peter 2015

    Price from $29.99
    Available Formats:
    Information
    $29.99 (net)
    ISBN 978-3-658-09501-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $39.99 (net)
    ISBN 978-3-658-09500-0
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Zeitungswebsites
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Zeitungswebsites

    Der Einfluss von Usability und Design auf den Werbeerfolg

    Löffel, Marc 2015

    Price from $59.99
    Available Formats:
    Information
    $59.99 (net)
    ISBN 978-3-658-10369-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-658-10368-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Herausforderung Intranet
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)

    Herausforderung Intranet

    Zwischen Informationsvermittlung, Diskussionskultur und Wissensmanagement

    Meier, Stefanie, Lütolf, Daniel, Schillerwein, Stephan 2015

    Price from $29.99
    Available Formats:
    Information
    $29.99 (net)
    ISBN 978-3-658-05440-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $39.99 (net)
    ISBN 978-3-658-05439-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Einführung in die neue Ökonomie der Medienmärkte
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)

    Einführung in die neue Ökonomie der Medienmärkte

    Eine wettbewerbsökonomische Betrachtung aus Sicht der Theorie der zweiseitigen Märkte

    Dewenter, Ralf, Rösch, Jürgen 2015

    Price from $29.99
    Available Formats:
    Information
    $29.99 (net)
    ISBN 978-3-658-04736-8
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $39.99 (net)
    ISBN 978-3-658-04735-1
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Grundfragen der Medienwirtschaft
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)

    Grundfragen der Medienwirtschaft

    Eine betriebswirtschaftliche Einführung

    Reihe: Springer-Lehrbuch

    Schumann, Matthias, Hess, Thomas, Hagenhoff, Svenja 2014

    Price from $29.99
    Available Formats:
    Information
    $29.99 (net)
    ISBN 978-3-642-37864-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $39.99 (net)
    ISBN 978-3-642-37863-8
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Context Business
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)

    Context Business

    Neue Umsatzpotenziale durch Kontextualisierung

    Mayer, Ansgar 2014

    Price from $44.99
    Available Formats:
    Information
    $44.99 (net)
    ISBN 978-3-658-05448-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $59.99 (net)
    ISBN 978-3-658-05447-2
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • E-Publishing-Management
    • eBook
      Immediate eBook download after purchase

      $39.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $49.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $39.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $49.99
      (net)

    E-Publishing-Management

    Büsching, Thilo, Goderbauer-Marchner, Gabriele 2014

    Price from $39.99
    Available Formats:
    Information
    $39.99 (net)
    ISBN 978-3-658-04110-6
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $49.99 (net)
    ISBN 978-3-658-04109-0
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Übungsbuch Medien- und Internetmanagement
    • Softcover
      Usually dispatched within 3 to 5 business days.

      $49.95
      (net)
    • Softcover
      Usually dispatched within 3 to 5 business days.

      $49.95
      (net)

    Übungsbuch Medien- und Internetmanagement

    Fallstudien - Aufgaben - Lösungen

    Wirtz, Bernd W. 2013

    Price from $49.95
    Available Formats:
    Information
    $49.95 (net)
    ISBN 978-3-8349-4149-7
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Management von Medienunternehmen
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    Management von Medienunternehmen

    Digitale Innovationen - crossmediale Strategien

    Schneider, Martin (Hrsg.) 2013

    Price from $54.99
    Available Formats:
    Information
    $54.99 (net)
    ISBN 978-3-8349-4256-2
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8349-4255-5
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Digitaler Darwinismus
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

    Digitaler Darwinismus

    Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book

    Kreutzer, Ralf T., Land, Karl-Heinz 2013, or go to the Latest Edition

    Price from $44.99
    Available Formats:
    Information
    $44.99 (net)
    ISBN 978-3-658-01260-1
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Einführung in die Medienwirtschaftslehre
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

    Einführung in die Medienwirtschaftslehre

    Zydorek, Christoph 2013, or go to the Latest Edition

    Price from $29.99
    Available Formats:
    Information
    $29.99 (net)
    ISBN 978-3-658-00016-5
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
  • Digitales Empfehlungsmarketing
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $29.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $39.99
      (net)

    Digitales Empfehlungsmarketing

    Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM)

    Lis, Bettina, Korchmar, Simon 2013

    Price from $29.99
    Available Formats:
    Information
    $29.99 (net)
    ISBN 978-3-658-01008-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $39.99 (net)
    ISBN 978-3-658-01007-2
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Digitale Medien im Unternehmen
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Digitale Medien im Unternehmen

    Perspektiven des betrieblichen Einsatzes von neuen Medien

    Lembke, Gerald, Soyez, Nadine (Hrsg.) 2012

    Price from $59.99
    Available Formats:
    Information
    $59.99 (net)
    ISBN 978-3-642-29906-3
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-642-29905-6
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Interne Unternehmenskommunikation in resilienten Organisationen
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $44.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $59.99
      (net)

    Interne Unternehmenskommunikation in resilienten Organisationen

    Buchholz, Ulrike, Knorre, Susanne 2012

    Price from $44.99
    Available Formats:
    Information
    $44.99 (net)
    ISBN 978-3-642-30724-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $59.99 (net)
    ISBN 978-3-642-30723-2
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • SignsBook - Zeichen setzen in der Kommunikation
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $54.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $69.99
      (net)

    SignsBook - Zeichen setzen in der Kommunikation

    Anda, B., Endrös, S., Kalka, J., Lobo, S. (Hrsg.) 2012

    Price from $54.99
    Available Formats:
    Information
    $54.99 (net)
    ISBN 978-3-8349-4009-4
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $69.99 (net)
    ISBN 978-3-8349-4008-7
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version
  • Angst und Leistung in Teams der Medienwirtschaft
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Softcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Angst und Leistung in Teams der Medienwirtschaft

    Systemtheorie – Marktanforderungen – Wirkfaktoren

    Sorge, Stefanie 2012

    Price from $59.99
    Available Formats:
    Information
    $59.99 (net)
    ISBN 978-3-8349-3890-9
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-8349-3889-3
    Usually dispatched within 3 to 5 business days.
    Softcover
    Softcover (also known as softback) version
  • Management kreativitätsintensiver Prozesse
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)
      All
    • eBook
      Immediate eBook download after purchase

      $59.99
      (net)

      Hardcover
      Usually dispatched within 3 to 5 business days.

      $79.99
      (net)

    Management kreativitätsintensiver Prozesse

    Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie

    Reihe: BPM kompetent

    Becker, Jörg, Schwaderlapp, Werner, Seidel, Stefan (Hrsg.) 2012

    Price from $59.99
    Available Formats:
    Information
    $59.99 (net)
    ISBN 978-3-642-21678-7
    Immediate eBook download after purchase
    eBook
    This title is also available as an eBook. You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal. After the purchase you can directly download the eBook file or read it online. Via MySpringer you can always re-download your eBooks.
    Information
    $79.99 (net)
    ISBN 978-3-642-21677-0
    Usually dispatched within 3 to 5 business days.
    Hardcover
    Hardcover version


 
top

Publikationen in Marketing & Sales

 
 
STtall_hedgehog_296px
Haben Sie die Nase vorn?

Für Spezialisten gibt es tagesaktuelle Tweets rund um das Thema Marketing. Folgen Sie uns auf Twitter.

Enter to win!