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  • Marktforschung
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    Marktforschung

    Ein einführendes Lehr- und Übungsbuch

    Reihe: Springer-Lehrbuch

    Olbrich, Rainer, Battenfeld, Dirk, Buhr, Carl-Christian 2012

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    ISBN 978-3-642-24345-5
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    ISBN 978-3-642-24344-8
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  • Public Relations
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    Public Relations

    Ein Wegweiser für die PR-Praxis

    Grupe, Stephanie 2011

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    ISBN 978-3-642-17827-6
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    ISBN 978-3-642-17826-9
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  • Handbuch Versicherungsmarketing
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      $129.00
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    Handbuch Versicherungsmarketing

    Zerres, Michael P., Reich, Michael (Hrsg.) 2010

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    ISBN 978-3-642-10276-9
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    ISBN 978-3-642-10275-2
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  • Suchmaschinen-Marketing
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    Suchmaschinen-Marketing

    Konzepte, Umsetzung und Controlling für SEO und SEM

    von Bischopinck, Yvonne, Ceyp, Michael 2009

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    ISBN 978-3-540-76514-1
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    ISBN 978-3-540-76513-4
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  • Produktion und Absatz
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    Produktion und Absatz

    Reihe: Springer-Lehrbuch

    Berndt, Ralph, Cansier, Adrienne 2007

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    ISBN 978-3-540-69341-3
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    ISBN 978-3-540-69340-6
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  • Wachstumsimpulse durch mobile Kommunikation
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    Wachstumsimpulse durch mobile Kommunikation

    Eberspächer, Jörg, Speidel, Joachim (Hrsg.) 2007

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    ISBN 978-3-540-72183-3
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    ISBN 978-3-540-72145-1
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  • Mediaplanung
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    Mediaplanung

    Methodische Grundlagen und praktische Anwendungen

    Unger, F., Durante, N.-V., Gabrys, E., Koch, R., Wailersbacher, R. 2007, or go to the Latest Edition

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    ISBN 978-3-540-37781-8
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  • Management der Marketing-Kommunikation
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    Management der Marketing-Kommunikation

    Fuchs, Wolfgang, Unger, Fritz 2007, or go to the Latest Edition

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    ISBN 978-3-540-69274-4
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  • Turbulenzen in der Telekommunikations- und Medienindustrie
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      $119.00
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    Turbulenzen in der Telekommunikations- und Medienindustrie

    Neue Geschäfts- und Erlösmodelle

    Hess, Thomas, Doeblin, Stefan (Hrsg.) 2006

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    ISBN 978-3-540-33591-7
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    Information
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    ISBN 978-3-540-33529-0
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  • Die Marke in der Marke
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    Die Marke in der Marke

    Bedeutung und Macht des Ingredient Branding

    Pförtsch, Waldemar, Müller, Indrajanto 2006

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    ISBN 978-3-540-30058-8
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    ISBN 978-3-540-30057-1
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  • Umhegt oder abhängig?
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    Umhegt oder abhängig?

    Der Mensch in einer digitalen Umgebung

    Eberspächer, Jörg, von Reden, Wolf (Hrsg.) 2006

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    ISBN 978-3-540-28144-3
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    ISBN 978-3-540-28143-6
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  • Broadcast-Mediendienste im Spannungsfeld zwischen Märkten und Politik
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    Broadcast-Mediendienste im Spannungsfeld zwischen Märkten und Politik

    Eberspächer, Jörg, Tillmann, Herbert (Hrsg.) 2005

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    ISBN 978-3-540-27350-9
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    $79.99 (net)
    ISBN 978-3-540-24345-8
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  • Customer Knowledge Management
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    Customer Knowledge Management

    Kundenwissen erfolgreich einsetzen

    Reihe: Business Engineering

    Kolbe, Lutz M., Österle, Hubert, Brenner, Walter (Hrsg.) 2003

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    ISBN 978-3-642-55496-4
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    Information
    $79.99 (net)
    ISBN 978-3-540-00541-4
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    Information
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    ISBN 978-3-642-62452-0
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  • Applied Marketing
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      $179.00
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      $199.00
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    • eBook
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      $179.00
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      $199.00
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    Applied Marketing

    Anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen

    Kamenz, Uwe (Hrsg.) 2003

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    $149.00 (net)
    ISBN 978-3-642-18981-4
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    Information
    $179.00 (net)
    ISBN 978-3-540-01252-8
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    Information
    $199.00 (net)
    ISBN 978-3-642-62392-9
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  • Customer Relationship Management
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    • eBook
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    Customer Relationship Management

    Erfolgreiche Kundenbeziehungen durch integrierte Informationssysteme

    Link, Jörg (Hrsg.) 2001

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    $69.99 (net)
    ISBN 978-3-642-56552-6
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    $89.99 (net)
    ISBN 978-3-540-42444-4
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    Information
    $89.99 (net)
    ISBN 978-3-642-62700-2
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  • Erfolgreiche Praxisbeispiele im Online Marketing
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    Erfolgreiche Praxisbeispiele im Online Marketing

    Strategien und Erfahrungen aus unterschiedlichen Branchen

    Link, Jörg, Tiedtke, Daniela (Hrsg.) 2001

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    $54.99 (net)
    ISBN 978-3-642-56498-7
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    $79.99 (net)
    ISBN 978-3-540-41338-7
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    Information
    $69.99 (net)
    ISBN 978-3-642-62535-0
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  • Produktmarketing
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      $49.99
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    Produktmarketing

    Entscheidungsgrundlagen für Produktmanager

    Koppelmann, Udo 2001

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    ISBN 978-3-540-67147-3
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  • Integrierte Informationssysteme in Handelsunternehmen auf der Basis von SAP-Systemen
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    Integrierte Informationssysteme in Handelsunternehmen auf der Basis von SAP-Systemen

    Reihe: SAP Kompetent

    Becker, Jörg, Uhr, Wolfgang, Vering, Oliver 2000

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    $44.99 (net)
    ISBN 978-3-642-57047-6
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    $59.99 (net)
    ISBN 978-3-540-65536-7
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    Information
    $59.99 (net)
    ISBN 978-3-642-62998-3
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  • Wettbewerbsvorteile durch Online Marketing
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      $79.99
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    Wettbewerbsvorteile durch Online Marketing

    Die strategischen Perspektiven elektronischer Märkte

    Link, Jörg (Hrsg.) 2000

    Price from $59.99
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    $59.99 (net)
    ISBN 978-3-642-58317-9
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    Information
    $79.99 (net)
    ISBN 978-3-540-67072-8
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    Information
    $79.99 (net)
    ISBN 978-3-642-63536-6
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  • Prozessmanagement im vertikalen Marketing
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    Prozessmanagement im vertikalen Marketing

    Efficient Consumer Response (ECR) in Konsumgüternetzen

    Ahlert, Dieter, Borchert, Stefan 2000

    Price from $44.99
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    $44.99 (net)
    ISBN 978-3-642-57271-5
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    $59.99 (net)
    ISBN 978-3-642-63204-4
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