Name: Business Model Management
ISBN: 978-3-658-08735-7

Overview

Authors:

Bernd W. Wirtz ⁰

Bernd W. Wirtz
1. Wiesbaden, Germany
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Keywords

About this book

This book gives a comprehensive overview of the state of the art. It discusses management tools and successful case studies of business model management. In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area.

Authors and Affiliations

Wiesbaden, Germany

Bernd W. Wirtz

About the author

Bernd W. Wirtz is Professor for Information and Communication Management at the German University of Administrative Sciences Speyer.

Bibliographic Information

Book Title: Business Model Management
Book Subtitle: Design - Instruments - Success Factors
Authors: Bernd W. Wirtz
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2016
eBook ISBN: 978-3-658-08735-7Due: 07 September 2016
Edition Number: 2
Number of Pages: X, 240
Topics: Business Strategy/Leadership, Management/Business for Professionals

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Business Model Management