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Springer Gabler - Management - Organisation | Strategische Unternehmensführung (Authors and Editors)

Strategische Unternehmensführung

Perspektiven, Konzepte, Strategien

Reihe: BA KOMPAKT

Bergmann, Rainer, Bungert, Michael

2., akt. und erw. Aufl. 2013, XIV, 303 S.

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Prof. Dr. Rainer Bergmann ist Professor für Personal- und Unternehmensführung an der Hochschule für Wirtschaft und Recht (HWR) Berlin am Fachbereich Duales Studium; davor war er Professor für Internationales Management an der Dualen Hochschule Baden-Württemberg (DHBW). Seine Schwerpunkte in der Lehre bilden Unternehmensführung, Mitarbeiterführung, Organisation und Personalmanagement sowie Change Management.

Prof. Dr. Michael Bungert ist Professor für Marketing an der DHBW Villingen-Schwenningen. Seine Schwerpunkt der Lehre und Forschung bilden Marketing, Marktforschung und Quantitative Methoden, Strategische Unternehmensführung und Interkulturelles Management.

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  • Antisemitismus in der politischen Kultur nach 1945
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    Antisemitismus in der politischen Kultur nach 1945

    Bergmann, Rainer 1990

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  • Organisation und Projektmanagement
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    Organisation und Projektmanagement

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    Bergmann, Rainer, Garrecht, Martin 2008

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  • Antisemitismus in der Bundesrepublik Deutschland
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    Antisemitismus in der Bundesrepublik Deutschland

    Ergebnisse der empirischen Forschung von 1946–1989

    Bergmann, Werner, Erb, Rainer 1991

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  • Termination of Price Wars
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    Termination of Price Wars

    A Signaling Approach

    Bungert, Michael 2003

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