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An Integrative Approach to Innovation Management

Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness

  • Book
  • © 2011

Overview

Authors:
  1. Nicolas Zacharias
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Table of contents (4 chapters)

  1. Front Matter

    Pages I-XVII
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  2. Introduction

    • Nicolas Zacharias
    Pages 1-13

  3. Study 1 – Patterns and Performance Outcomes of Innovation Orientation

    • Nicolas Zacharias
    Pages 15-44

  4. Study 2 – Different Dimensions of Product Program Innovativeness and Their Effects on Customer Loyalty

    • Nicolas Zacharias
    Pages 45-70

  5. Conclusions of the Thesis

    • Nicolas Zacharias
    Pages 71-78

  6. Back Matter

    Pages 79-97
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Keywords

About this book

Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the customer-related outcomes of product program innovativeness. In his empirical analyses with data from B2B companies, he identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

About the author

Dr. Nicolas Zacharias completed his doctoral dissertation under the supervision of Prof. Dr. Ruth Stock-Homburg at the Department of Marketing & Human Resource Management at the Technische Universität Darmstadt.

Bibliographic Information

  • Book Title: An Integrative Approach to Innovation Management

  • Book Subtitle: Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness

  • Authors: Nicolas Zacharias

  • Series Title: Neue Perspektiven der marktorientierten Unternehmensführung

  • DOI: https://doi.org/10.1007/978-3-8349-7042-8

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011

  • Softcover ISBN: 978-3-8349-3338-6Published: 08 September 2011

  • eBook ISBN: 978-3-8349-7042-8Published: 27 August 2011

  • Series ISSN: 2626-1499

  • Series E-ISSN: 2626-1529

  • Edition Number: 1

  • Number of Pages: XVII, 97

  • Number of Illustrations: 9 b/w illustrations

  • Topics: Innovation/Technology Management

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