Strategies for Innovators

1. Front Matter

   Pages I-XIV

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2. Towards Successful Strategic Innovation

   1. Front Matter

      Pages 1-1

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   2. Getting Started

      Pages 3-4

   3. Grasping the Open School Initiative

      Pages 5-8

   4. Guided Tour

      Pages 9-17

3. Venture Creation

   1. Front Matter

      Pages 19-19

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   2. Venture Creation in Watchmaking: Where Innovation has Tradition

      • Fabian Krone

      Pages 21-44

4. Strategic Positioning

   1. Front Matter

      Pages 45-45

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   2. Strategic Positioning in Biotech: Where Innovation Can Save Lives

      • Eberhard F. Lampeter

      Pages 47-65

5. Business Growth

   1. Front Matter

      Pages 67-67

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   2. Business Growth under Discontinuous Change: Survival of the FITtest

      • Wolfgang Groß

      Pages 69-89

6. New Market Entry

   1. Front Matter

      Pages 91-91

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   2. New Market Entry: How to Internationalize a Web 2.0 Firm

      • Lukasz Gadowski, Michael Petersen

      Pages 93-113

7. Business Innovation

   1. Front Matter

      Pages 115-115

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   2. Creating Business Innovation out of Traumatic Change

      • Stephan Abend

      Pages 117-143

8. Service Innovation

   1. Front Matter

      Pages 145-145

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   2. Service Innovation in the IT-Industry: The Need for a Tough Decision

      • Knut Löschke

      Pages 147-171

9. Open Innovation

   1. Front Matter

      Pages 173-173

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   2. Open Innovation Across Boundaries: How to Craft a Consistent Open Innovation Strategy

      • Wolfgang Lassmann, Andreas Lassmann

      Pages 175-195

10. Back Matter

    Pages 197-199

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‘Strategies for Innovators’ is a case book that covers the entire business life-cycle of innovative firms. Readers will acquire knowledge about venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms. Therefore, the book presents a number of carefully selected cases that provide key learnings from successful strategic innovators in various industries.
The case book provides students with insights into demanding management practices, offers managers in small and medium-sized firms a consistent strategic understanding for the day-to-day handling of innovation, and challenges the strategic thinking and acting of leaders in path-breaking business situations.
Kathrin M. Möslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.
Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.

• business
• innovation
• innovation management
• management
• market entry strategies
• open innovation
• service innovation strategy
• strategy
• venture creation

• University Erlangen-Nuremberg, Nuremberg

  Kathrin M. Möslein, Emilio E. Matthaei

• Center for Leading Innovation and Cooperation (CLIC), HHL — Leipzig Graduate School of Management, Germany

  Kathrin M. Möslein, Emilio E. Matthaei

• University of Oxford (Templeton College), Oxford

  Emilio E. Matthaei

Kathrin M. Möslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.

Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.

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