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Springer Gabler - Management | Social Innovation for Business Success - Shared Value in the Apparel Industry

Social Innovation for Business Success

Shared Value in the Apparel Industry

Series: BestMasters

Schmitt, Julia

2014, XI, 99 p. 6 illus.

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  • Publication in the field of economic sciences

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

Contents

  • Diffusion of Social Innovation
  •  Understanding Shared Value
  • Success Factors and Obstacles
  • Discussion of the Findings on Social Innovation

Targets

  • Teachers and students of Economic Sciences with focus on Development Studies and Sustainability Management
  • Management in the field of Strategy, Operations and Marketing; Consultants and Politicians

The Author

Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.

 

Content Level » Research

Keywords » Shared Value - Social Innovation - Sustainability

Related subjects » Logistik - Management

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