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Specialization in Online Innovation Communities

Understand and Manage Specialized Members

  • Book
  • © 2014

Overview

Authors:
  1. Jan Bierwald

    1. Technology and Innovation Management, Hamburg University of Technology, Hamburg, Germany

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  • Publication in the field of economic sciences
  • Includes supplementary material: sn.pub/extras

Part of the book series: Forschungs-/Entwicklungs-/Innovations-Management (FEIM)

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Table of contents (4 chapters)

  1. Front Matter

    Pages I-XVI
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  2. 1 Introduction

    • Jan Bierwald
    Pages 1-5

  3. Part A: Foundation of dissertation

    • Jan Bierwald
    Pages 6-52

  4. Part B: Empirical study

    • Jan Bierwald
    Pages 53-126

  5. Part C: Summary and discussion

    • Jan Bierwald
    Pages 127-142

  6. Back Matter

    Pages 143-163
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Keywords

About this book

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members.

Authors and Affiliations

  • Technology and Innovation Management, Hamburg University of Technology, Hamburg, Germany

    Jan Bierwald

About the author

Jan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector.

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