Logo - springer
Slogan - springer

Springer Gabler - Management | Specialization in Online Innovation Communities - Understand and Manage Specialized Members

Specialization in Online Innovation Communities

Understand and Manage Specialized Members

Bierwald, Jan

2014, XVI, 163 p. 27 illus.

Available Formats:
eBook
Information

Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.

You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.

After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.

 
$59.99

(net) price for USA

ISBN 978-3-658-05318-5

digitally watermarked, no DRM

Included Format: PDF

download immediately after purchase


learn more about Springer eBooks

add to marked items

Softcover
Information

Softcover (also known as softback) version.

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.

 
$79.99

(net) price for USA

ISBN 978-3-658-05317-8

free shipping for individuals worldwide

usually dispatched within 3 to 5 business days


add to marked items

  • Publication in the field of economic sciences

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members.

Contents

  • Online Innovation Communities
  • Factors Influencing Community Member Behavior
  • Community Members‘ Contribution Focus

Target Groups

  • Faculty and students in business administration with a focus on innovation management, organization, marketing, and entrepreneurship
  • Practitioners in the fields of Research & Development, and Marketing

The Author

Jan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector.

Content Level » Research

Keywords » Division of labor - Individual behavior - Online Innovation Communites - User Innovation

Related subjects » Management - Unternehmensführung

Table of contents / Preface 

Popular Content within this publication 

 

Articles

Read this Book on Springerlink

Services for this book

New Book Alert

Get alerted on new Springer publications in the subject area of Technology Management.